The design scope of the project covers three parts: District planning, appearance design and interior decoration design of shopping malls. The project orientation is to establish a cultural and fashionable design concept of Haining China Leather City. This concept runs through the whole process from inside to outside, creating a brand and symbolic intention of Haining Leather City, reflecting the high-end taste of Haining Leather City as a leader of commercial brands, and creating a cultural image of Haining Leather City.