The store is located on the south side of Sanlitun SOHO shopping center, the core zone of Beijing commercial district. Based on a thinking that follows the essence of life, the brand aims to build a link between the current recyclable lifestyle and fashion, so as to extend the life cycle of clothing, jewelry and luxury goods and designer brands and expand the multi-dimensional perspective of life. The client needed a physical space which provides salon-style online and offline retail experience.

▼项目概览，overview © Boris Shiu

Running by a group of cross-culture young people from New York and Beijing, the brand itself insists on the mission of environmental sustainability, which is compatible with the field ATLAS persist practice on. The collaboration constitutes a sense of lightness as a whole. Therefore, we design the space and display system from recycle materials under the shared vision of “Seeds and Cycling” .

▼轴测图，axonometric © ATLAS

The naturalistic literature, which prevailed in the 19th century, advocating truth, was once regarded as the highest principle of modern fiction and the best character of modern novelists. Naturalism is known for its direct observation and exquisite analysis, integrating the attitude of scientists and the methods of writers, it pays attention back to life, to reality, and to human beings, thereby found the nature of things.

On the first floor, the basic tone is laid by the washed stone ground, while the white texture surface makes people place themselves in an outdoor scene like enclosed courtyard. The interior and exterior blurring eliminates the boundary of things, so the space emerges like a dreamy character. Irregularly curved walls, as a specific strategy for space recreation, increase a sense of clarity and lightness. The curved wall looks like a huge curtain that being stretched, waiting for the show to begin. The gradient stained wood staircases along with the curly leaf vein-like handrails try to lead visitor’s sight into the depth of the mezzanine space., as if it is a secret path to the salon host’s heart.