BBG is an online fashion retailer founded in 2015 which uses Instagram as its major distribution channel. In 2021, in the time of Covid-19, they decided to have their first physical store on the street. BBG wanted to discover a new way of interaction with customers and to have a wider audience. The client would very much like to grow as a company and this will be an important step for them to create a more established image so that they will have the opportunities to land on bigger fashion brand names and to distribute their products.