When the Consulate General of the Netherlands in Guangzhou approached Superimpose Architecture to design a small pavilion to display Dutch design strategies in China during the Guangzhou Design Week of 2021, Superimpose enthusiastically took the opportunity to implement their vision towards design representation.

The project is a collaboration with the Dutch Consulate, multimedia designer Shard Island, and light innovator and supplier Signify. Superimpose designed the pavilion to be paperless and remotely accessible as a response to the restrictions caused by the pandemic situation, and to challenge conventional methods of presenting content in expositions.

The pavilion is an integrative design that allows for small-scale live presentations and discussions, and online and pre-recorded offline video presentations to substitute for the typical large-scale and non-targeted presentations. A QR code at the entrance of the pavilion provides more information about the content of the exhibition and replaces the typical cardboard posters, pamphlets and booklets. The immersive design serves as an open platform for Dutch creative companies to reach out, to communicate and to interact with Chinese counterparts.