Architect: Gindi Studio

Location：Herzliya,, Israel

Project Year: 2020Category：Offices

When we started looking at this event, 45,000 square meters, and thinking about how to build a concept for it, two main issues came to mind:The styles corresponded with each other but were a source of orientation within the building, interest and diversity. Inside this thing we opened two four-story openings each – atrium – to vertical passages inside the building so that people would feel part of one building, one campus, and not as single floors.

Amit Geron

Amit Geron

We wanted to build a city. A real city. We saw that in discussions with the various management teams and employees, different aesthetic desires arise – and we decided to design every 2 floors differently – downtown (where we characterized industrial design), midtown (with eclectic features, pop art), garden floors (with design where the exterior goes inside) , And uptown (with a boho-chic design reminiscent of boutique hotels).

Amit Geron