Architect：EL EQUIPO CREATIVO

Location：Badajoz, 145, 08018 Barcelona, Spain

Category：Offices

Who has never dreamt of working at the beach?

The design of new headquarters for Effective Communication in Barcelona converts their workspace into a beach, bringing a fresh and fun atmosphere that invites the team to maintain a positive attitude, as part of their corporate philosophy.

Adrià Goula

CLIENT’S BRIEF 

The Swedish company Effective Communication approaches EL EQUIPO CREATIVO with a clear wish: to offer their young Swedish team a new fun and fresh workspace in Barcelona; a place where they can both “work hard” and “party hard”, and which allows them to celebrate their “after-work” events and “Friday barbecues”, important activities of their corporate strategy.

Adrià Goula

CONCEPT 

From the beginning, EL EQUIPO CREATIVO understood that the design needed to speak about the city of Barcelona, since it was the main element of attraction for the Swedish staff moving to the company’s new headquarters. And more specifically a spontaneous and fresh Barcelona, full of colour and joy, which is the image that the city exports to northern Europe.

The offices are in the Poble Nou neighbourhood, an old industrial and workshop area next to the coast, today converted into the 22@ District, the new technological and artistic centre of the city: the new “place to be” for any young company. Its proximity to the sea, and the idea of creating a playful workplace for young Swedes in Barcelona, made the designers think of creating an office inspired by the beach. 

Adrià Goula

DESIGN

The main space of the headquarters is the large call-centre room, which requires very careful acoustics due to the type of work carried out there. EL EQUIPO CREATIVO used soundinsulation elements as one of the leading design strategies. The result is a lively acoustic ceiling simulating beach towels with an explosion of bright colours and sailor stripes. The textured carpet flooring performs as the organic counterpoint to the ceiling. In different shades and grades of blue, the carpet simulates the seawater sweeping up on the beach.

The result is a dynamic space that generates an energetic and positive attitude among the staff, part of the company’s corporate philosophy.