H.E.A.T 喜燃南京地标店于 2020 年 12 月开业,作为一家美妆国货集合店入驻南京德基广场。立品团队为其进行空间体验设计及门店品牌视觉输出。
H.E.A.T Xiyan Nanjing Local Standard Store opened in December 2020, as a beauty makeup collection store in Nanjing Deji Square. Lipin team carried out space experience design and store brand visual output for them.
该项目围绕“美妆情报局”的概念展开设计,将喜燃比喻为专门收集前沿美妆情报的精密组织,并将经过监测和筛选过的优质产品呈现给消费者。消费者通过进店体验,自主接收和取用所需的美妆情报。承载销售功能之外,整个空间赋予了消费者以自主探索的全新场景。
The project is designed around the concept of "Beauty Make-Up Intelligence Agency", which compares Xi-Ran to a sophisticated organization that specializes in collecting cutting-edge beauty makeup information, and presents quality products to consumers after monitoring and screening. Consumers can receive and use the required beauty information independently through the experience of entering the store. In addition to carrying the sales function, the whole space gives consumers a new scene to explore independently.
复古感的电子屏操作台、点阵代码、情报档案、防空隧道……整个空间大量从“情报局”中摄取素材——通过对“情报局”概念的转译和重构,空间将喜燃的创新商业模式和消费者的购买过程具象化。
Electronic screens, dot matrix codes, intelligence files, air defense tunnels... The whole space takes a lot of material from the "intelligence" -- through the translation and reconstruction of the "intelligence" concept, the space embodies the innovative business model of burning and the purchasing process of consumers.