来自

STUDIOLITE

Appreciation towards

STUDIOLITE

for providing the following description:

“看见并认同自身之美，欣赏每个她的真实多元之美，彼此鼓励，不吝赞美，共同在女性集体中传递力量。”NEIWAI内外是一个专注舒适内衣、家居服和运动服饰的生活方式品牌，以追求舒适、质感、设计及自我主张的女性为主要人群。STUDIOLITE（SLT）受到品牌委托打造其全新的旗舰店形象，通过将女性身体灵动的轮廓与线条赋予空间的不同纬度，以此将内外鼓励女性多元之美的品牌主张具象化，塑造出一个关注女性自我表达与情感共鸣的全新线下零售空间。

“Seeing and recognizing the beauty of oneself, appreciating each of her true and diverse beauty, encouraging each other, praising each other and working together to transmit strength in the female collective.” NEIWAI is a brand that focuses on comfortable underwear ,home wear and sportswear. As a lifestyle brand that focusing on intimate clothing, it not only brings comfort to consumers, but also allows consumers to find a lifestyle that suit them . STUDIOLITE (SLT) was entrusted by the brand to shape its brand new flagship store image. By giving the flexible contours of the female body to different latitudes of the space, it embodies the NEIWAI brand proposition that encourages women’s diverse beauty. It creates a new offline retail space that empathizes female self-conscious and expresses emotions.

▼店铺外观 exterior view © 吴鉴泉

店铺场地为200多平米的L形空间，位于上海静安嘉里中心。空间的超大展示面围绕柱体展开，通过打开店铺前场模糊了既定边界，让商场公区与店铺自然过渡。

▼轴测图 axonometric © Studiolite

The store site，an L-shaped space，is more than 200 square meters and located in Shanghai Jingan Kerry Center. The super-large display surface of the space is spread out around the column, and the established boundary is blurred by opening the front of the store, allowing a natural transition between the public space and the store.

▼入口区域 entrance area © 吴鉴泉

入口中心区域的曲面矮墙起到了流线组织和功能划分的作用。墙面渐高的一侧所遮挡的区域为私密的内衣产品区与试衣间，矮墙中心围合着家居服和成衣展示系列，契合着品牌由内而外的层次递进。

The curved wall in the central area of the entrance has the function of streamline organization and functional division. The area covered by the rising side of the wall is the intimate underwear product area and fitting room. The center of the low wall encloses the home wear and display series of ready-to-wear, which fits the brand’s progressive level from the inside to the outside.

▼围绕曲面矮墙设置展示区 display area around the curved wall © 吴鉴泉