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Gotlot Coffee Store广州店设计丨Unknown Design Studio
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发布时间:2020-12-30
设计亮点
融合广州特色茶楼文化与现代设计,打造富有个性的展示-- 社交-- 私属空间。
项目位置广州越秀区东沙角路,方圆越秀时光首层,周围为老旧的街巷与传统民居,因此我们思考,作为广州首家角落咖啡将以这种面貌展示?广州越秀区,作为广州的文脉起点,越秀区是广州最古老的中心城市,周边为旧街区与传统广州地标性建筑,是承载广州市历史文脉的重要区域。
The project is located at Dongshajiao Road, Yuexiu District, Guangzhou, on the first floor of Yuexiu Time, surrounded by old streets and traditional houses. Therefore, we think, as the first corner coffee in Guangzhou, will it be displayed in this way?Guangzhou Yuexiu District, as the starting point of Guangzhou’s cultural heritage, Yuexiu District is the oldest central city in Guangzhou. Surrounded by old neighborhoods and traditional Guangzhou landmark buildings, it is an important area that carries the historical context of Guangzhou.
▼室内空间概览,preview ©Muji photographic studio
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Gotlot coffee store作为角落文化咖啡品牌,品牌定位为精品化+社区化,走平民路线,注重地域社区文化。因此,GOTLOT也承载着很多的小创新与小尝试。主理人喜欢把不同区域,迎合着不同的场景,打造不同属于该区域特色的GOTLOT。让每一个角落有着他专属的GOTLOT。相同而又不同。让客人可以到不同的区域感受不一样的存在。而不是每一家都千遍一律,尽力把GOTLOT创造是一个富有个性的品牌。就跟客人感受精品咖啡的多变性一样,感受GOTLOT的特色性。在广州店的设计上,我们希望通过提取出具备当地风格的老广州特色,以一种新的方式植入到咖啡体验场所中来。重新梳理空间关系,转化商业属性为展示属性及社交属性,通过动线关系的有序转换,形成展示-社交-私属三种空间类型的切换,将单向的层次关系,转化为多层次关系。
As a corner cultural coffee brand, Gotlot coffee store is positioned as boutique + community, taking the civilian route and focusing on regional community culture. Therefore, GOTLOT also carries many small innovations and small attempts. The manager likes to adapt different areas to cater to different scenarios and create different GOTLOTs that belong to the area. Let every corner have his exclusive GOTLOT. Same but different. Allow guests to experience different existence in different areas. Instead of making GOTLOT a thousand times the same, try to make GOTLOT a brand full of personality. Just as customers experience the variability of specialty coffee, feel the characteristics of GOTLOT.In the design of the Guangzhou store, we hope that by extracting the old Guangzhou features with local style, we can implant it into the coffee experience place in a new way. Reorganize the spatial relationship and transform the commercial attributes into display attributes and social attributes. Through the orderly conversion of the movement relationship, the three spatial types of display-social-private are switched, and the unidirectional hierarchical relationship is transformed into a multi-level relationship.
▼轴测分解,axon exploded ©未知设计事务所
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Gotlot Coffee Store广州店设计丨Unknown Design Studio-7
店铺进门区域与以往的角落咖啡一样设置了户外区,增加产生交流场景。店铺立面采用带有中古感的木纹和窗户造型,结合长虹玻璃,通过光影关系,从不同的角度描绘着时间与自然的轨迹。光影掠过石材的材质表面,清晰投影着空间近景,中景与远景的层次,在石材与木纹的交换间缓慢延伸传递。
The entrance area of the store has an outdoor area like the previous corner coffee, which increases the exchange scene. The facade of the store adopts middle-aged wood grain and window shapes, combined with Changhong glass, through the relationship between light and shadow, depicting the trajectory of time and nature from different angles. Light and shadow pass over the surface of the stone material, clearly projecting the close-up space, the level of the middle and long-distance scenes, slowly extending and passing between the exchange of stone and wood grain.
入口立面,entrance facade ©Muji photographic studio
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Gotlot Coffee Store广州店设计丨Unknown Design Studio-11
▼户外区,outdoor area ©Muji photographic studio
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Gotlot Coffee Store广州店设计丨Unknown Design Studio-13
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