酒店建筑具有双重属性

酒店是长期的投资

酒店是非日常的空间

项目的核心挑战 |Core challenges of the project

基地位于浙江绍兴新昌郊区的新和成路和演溪路交叉处，基地远离市中心，远离风景区。这个基地条件意味着设计必须直接面对以下两个核心要点：1，酒店和城市：基地周边是世纪初中国城市郊区的典型景象，建筑体量错落，色彩杂乱，酒店建筑如何与环境相处？2，运营问题：酒店区位普通，开业后需要较长的时间获取客流，在这个过程中如何优化运营成本?

The site is located at the intersection of Xinhecheng Road and Yanxi Road in the suburb of Xinchang, Shaoxing, Zhejiang. The site is far away from the city center and the scenic spots. This means that the design must directly face the following two core points:1. Hotel building and the City: The surrounding area of the site is a typical scene from the suburbs of Chinese cities at the beginning of the century. The buildings are scattered in volume and color. How do hotel buildings get along with the environment?

2. Operational issues: The hotel is in a commonplace location and needs a long time to obtain customer flow after opening. How to optimize the operating cost in this process?

▼项目概览，overview©是然建筑摄影

建筑的城市策略 | Urban Strategy of Architecture

城市向郊区扩张：在城市的扩张阶段，一切都处在变化中。变化不是一个稳定的对照物，没有对照物，就没有和谐或者反差。

城市和酒店的关系：新的酒店建筑没有文脉可以参照。WOJO酒店建筑不必和环境达成协调。WOJO酒店承认客观性，尊重酒店运行的经济规律。WOJO酒店回避时间性和风格化。

Urban Expansion to Suburbs:In the expansion phase of a city, everything is changing. Change is not a stable control, without contrast, there is no harmony or contrast.

The relationship between city and hotel:The new hotel building has no context to refer to. WOJO hotel building does not need to coordinate with the environment. WOJO Hotel acknowledges objectivity and respects the economic laws of hotel operation WOJO hotel avoids timeliness and stylization.

▼建筑南立面，south facade©是然建筑摄影

▼纯净和单纯带给来访者平静的第一感觉，purity and simplicity give visitors the first feeling of peace©是然建筑摄影

酒店的运营策略 | Hotel Operation Strategy

WOJO酒店依据市场的需求来设定酒店的功能分区。我们把酒店的功能分为两类：最小功能模块以及附加功能模块。最小功能模块指的是作为精品酒店运营所必须的最小化功能组合。在新昌WOJO酒店，最小功能模块包括：大堂，大堂吧，餐厅，客房和停车空间。极小化，减无可减；足够舒适；同时，这些功能也是精品酒店运营中早期盈利最好的部分。附加功能模块指的是宴会厅，健身房，商务会议等酒店建筑的拓展功能，作为对最小模块的补充，提高酒店的资金回报效率。最小功能模块应该集约及高效。附加功能模块应该灵活，且随市场情况随时调整；既可以由酒店运营也可以第三方运营，不会影响酒店主体的形象。这个运营的理念在实际发展中发挥了作用，在开业的早期，最小模块控制了酒店的运营成本；随后随着客源的稳定增长，附加功能模块提供了强劲的增长动力。现在，沃洲酒店是新昌地区运营最好的酒店。

依据市场需求设定酒店的功能分区，WOJO hotels set up functional zones according to market demand©UNIT ARCHITECT