由建筑事务所Williamson Williamson Inc.负责设计的Pilot Coffee Roasters咖啡馆新店将于今年秋天正式对外营业。该咖啡馆位于多伦多市中心地带的宏利中心（Manulife Centre）内，它的落成也标志着Williamson Williamson Inc.公司与Pilot Coffee Roasters品牌的第十次合作圆满成功。

Williamson Williamson Inc., a firm specializing in custom residential and commercial architecture, is proud to celebrate the opening of a new Pilot Coffee Roasters café in downtown Toronto’s Manulife Centre this fall, marking the firm’s 10th collaboration with its innovative client.

品牌模式

Pilot Coffee Roasters

Pilot Coffee Roasters注重店面的统一性，在理念上将售卖与生产和品牌相结合，这不仅为店面和品牌的迭代更新奠定了基础，更为Williamson Williamson的设计团队提供了将建筑设计与产品和消费相融合的机会。

With a focus on vertical integration, from direct trade through to the production cycle and branded cafés, Pilot Coffee Roasters growth model has laid the foundations for an iterative approach to design and branding, enabling Williamson Williamson to apply its expertise to both the production and consumption sides of the equation.

"Pilot的商业增长模式基于其成功的品牌理念和空间设计元素。这种模式可以被视为一种演化进程，"建筑事务所Williamson Williamson的创始合伙人Betsy Williamson解释道。"因此我们在设计每一个咖啡馆的时候，都尽可能地在其中融入最具创新性的想法和概念，以保证每个咖啡馆空间都是独一无二的。"

"Pilot’s business model embraces growth as an evolutionary process that builds upon and carries forward successful branding and design elements," explains Betsy Williamson, a founding partner of the architectural firm. "Accordingly, each new Pilot space is distinct, which allows our firm to infuse fresh creativity into every project."

Pilot Coffee Roasters咖啡中心Pilot Coffee Roasters Hub

首个咖啡空间 | The journey begins

本品牌成立于2009年，于2013年正式更名为Pilot Coffee Roasters，致力于为加拿大的咖啡市场带去一系列具有教育意义的创新型互动式体验。2014年，Williamson Williamson接到委托，将多伦多东部的一个工业仓库改造成了先进的咖啡中心。该中心容纳着一个公共的咖啡试喝空间、一个大型的烘焙设备、一系列咖啡冷萃装置、一个咖啡实验室和一系列行政办公室等。

Founded in 2009, the client rebranded itself as Pilot Coffee Roasters in 2013, armed with a vision of bringing innovation, education and interactive experiences to the Canadian coffee market. The following year, Williamson Williamson was commissioned to transform an industrial warehouse in Toronto’s east end into a state-of-the-art hub of activity that would house a publicly accessible tasting bar, a roasting facility, cold brew production, a coffee lab and the company’s administrative offices.

▼咖啡中心二层外观，外立面采用与空间同长度的落地窗，exterior view of the second floor of the Pilot Coffee Roasters hub with full-length french windows

这个项目不仅让Williamson Williamson对后端操作——咖啡的生产制作和前端操作——咖啡的品尝和售卖都有了深刻的认识和体会，也为他们日后的咖啡馆设计提供了专业性知识。从那以后，Williamson Williamson为 Pilot Coffee Roasters所设计的所有咖啡馆都不仅极具特色和创新性，更能完全满足市场和客户的需求。

The opportunity to become involved in design on both the production and consumption sides of the business appealed to the firm’s commitment to being experts in all that they do. Knowledge of both front end and back end operations is essential to fully understanding the ethos of what a company is all about, which opens the door to creating something that is unique, innovative and responsive to both market and client needs.

Williamson说道：“在住宅项目的设计上，我们的专业性来源于对演变式空间体验的考量；而通过与Pilot的合作，我们终于有机会去将这种考量应用在商业和生产空间之中。”

"Our specialization in custom residential architecture is derived from an evolution of experience, and our association with Pilot has given us the freedom to apply that design thinking to commercial and production spaces," says Williamson.

▼咖啡中心主入口立面，themain entrance facade of thePilot Coffee Roasters hub

复古式的创新 | Retro-innovation

在极具工业感的外表皮下，Pilot Coffee Roasters咖啡中心内容纳着各种精致的空间。迈进入口大门的那一刻，人们就会看到一个弧线形的柜台。这个柜台由简单的白色橡木底座和混凝土台面构成，摒弃了杂乱的装饰和各种副产品，让人不禁联想起以前的纽约风格的咖啡馆。创新性的功能设计隐藏在柜台的简单性和开放性之下。得益于台面下方的一种名为Modbar的模块，人们可以将咖啡机的加热装置隐藏在柜台之下，不仅消除了顾客与咖啡师之间的视觉障碍，更促进了他们之间的交流与互动。

Contained within an industrial shell, the Pilot Coffee Roasters hub consists of a variety of finely-detailed spaces. Upon entry, a curved concrete counter with a white oak base conjures up images of a New York-style café of yesteryear, devoid of clutter and biproducts of the 21st century mass consumption model. Its simplicity and openness conceal an array of innovative design features thanks to an under-counter Modbar module that pushes espresso machine boilers below the counter, eliminating physical barriers between the customer and barista and encouraging interaction.

Williamson指出：“对建立品牌的市场形象来说，在温馨的氛围和设计的创新之间取得平衡是不可或缺的。极简主义的空间可以通过隐藏服务空间的细节，创造一个高效而温馨的咖啡环境。”

"Attaining a balance between warmth and innovation was an integral part of creating their branded market presence," notes Williamson. "The minimalism of the design creates a highly efficient and welcoming production space by hiding the minutia of the service line."

▼咖啡中心一层入口处的吧台，弯曲的造型由简单的白色橡木底座和混凝土台面构成，thecurved concrete counter with a white oak base at the entrance of thePilot Coffee Roasters hub

▼咖啡中心一层的吧台空间和公共品尝室，the bar space and the public tasting room on the first floor of the Pilot Coffee Roasters hub