福州中平路地处市中心，是民国时期福州当地极负盛名的“十里洋场”，作为福州当年繁荣的缩影，承载着这座城市的独特记忆。这次我们为中平路街道进行了第一阶段的商业改造包装，在保留修缮了百年民国建筑的基础上，加入了特有的设计创意，无论是大招牌的平面设计、小侧招的历史元素提炼、橱窗的陈列展示，还是步入式内部空间的规划装饰等，既是历史与现代的时空交错，也是中西风情的完美融合。

Fuzhou zhongping road is located in the city center. It is the famous “ten miles mix western culture” in fuzhou during the period of the republic of China. As the epitome of the prosperity of fuzhou in those days, zhongping road bears the unique memory of the city. Flat road street in the us as the first phase of the business transformation packaging, while keeping up on the basis of the construction of the republic of China in one hundred, joined the unique design, whether it is a big sign of the plane design, small side called the historical elements of refining, window display, or enter type planning of interior decoration, spatio-temporal crisscross of both history and modern, is also the perfect fusion of Chinese and western customs.

▼改造后立面局部，street facade after renovation

本设计项目主体为商业包装，营造修复后古街道的新商业氛围。我们从建筑外立面的招牌平面设计入手，以建筑形态为元素，增添了鲜艳又不失沉稳的颜色，完美结合了街道内的民国建筑。

The main body of this design project is commercial packaging to create a new commercial atmosphere after the restoration of ancient streets. We started from the signboard graphic design of the facade of the building. Taking the architectural form as the element, we added bright colors without losing composure, which perfectly combined the republic of China architecture in the street.

▼招牌平面的设计与民国建筑完美结合，the signboards are perfectly combined with the architecture of the Republic of China era

针对街道建筑的沿街位置，我们融合了历史事实，给街道商业氛围进行了重新分布。分别是拥有大玻璃橱窗面的花店、闲适小憩的咖啡店、雪茄红酒鸡尾酒于一体的酒吧、岁月沉淀后的旅店、以及赋予新生命的南方日报旧址。

In view of the location of street buildings along the street, we integrated historical facts and redistributed the street commercial atmosphere. They are flower shops with large glass windows, coffee shops for relaxing, bars integrating cigar and wine cocktails, hotels after years of sedimentation, and the old site of nanfang daily which gives new life.

▼改造后花店一角，flower shop after renovation

▼花店橱窗细部，show window detailed view