来自

上海有寻建筑设计事务所

Appreciation towards

Circle Studio Shanghai

for providing the following description:

这是一次奇妙的设计之旅，主题‘31度灰’时尚艺术馆的确定，其实是一个自然生长的过程：所有基础信息透过设计师的大脑，像神奇造物机一样倾然而出。

This is a fantastic design tour. We begin this journey from the first face-to-face communication, task design to basic information acquisition. The design theme determination of “‘31 shades of grey’ fashion art gallery” is actually a natural growth process. All basic information powers out through the designer’s mind like magical creation machinery.

▼门店外观，exterior view

TAG是一个多品牌的融合空间，售卖男、女装及配饰；风格上既有正式礼服，又有街头风潮衣；既有走秀需求，又有咖啡吧。头脑风暴中我们找到一种“比拟”的空间修辞，通过它，TAG的设计雏形便清晰可见。在我们眼中，TAG所陈列的时尚商品都可以被看作艺术品，而业主也正是用一种艺术化的品味在经营这个品牌。与业主的第一次交流便明确了设计方向：我们要用“艺术馆”（Gallery）的方式来设计时尚买手店。

TAG is a fusion space of multiple brands and contents. Men’s wear, women’s wear and accessories are in the space to be sold. In terms of style, there are formal dresses and street-style clothes; there are not only fancy catwalk-show but also cafe bar inside. During brainstorming we find out the “analogy” between space of Gallery and collection store.In this “analogy” we get the prototype of TAG design. In a general way the fashion collection exhibited in TAG can be seen as artworks. The Owner also wants TAG Boutique keep a kind of artistic taste.When we as designers communicate with the owner and discuss about the concept for the first time, we chime in easily and soon confirm the direction of the design to develop . We are determined to design a “fashion art gallery”, so we need to develop the design of a fashion boutique like doing a gallery design.

▼灰色作为空间的主调为各种风格的服饰提供了背景，full grey hue was used as the space keynote to show clothes of different styles

▼设计师以“艺术馆”的形式来呈现时尚买手店，the designer develop the fashion boutique like doing a gallery design

▼收银台及接待区域，cash & reception area