Bar Kokhba Tower, BBC Complex, Bnei Brak

Creating a unique, original urban renewal plan for Bnei Brak's business district.

Bar Kokhba Tower's design was inspired by an advanced urban concept that promotes the seamless integration of the tower with its local environment. The tower was designed to give the impression that it is "floating" above street level, creating a soft boundary with its surroundings. This is reflected in the planning of the urban plaza at the tower's base. The plaza is located at the end of HaMaccabim Street, accessed via Em HaMoshavot Street, which finally meets Bar Kokhba Street at the foot of the tower.

The total mass of Bar Kokhba Tower has been divided into several distinct sections through the use of clean vertical lines. This unique design gives the tower a sense of height and sleekness while making a striking visual statement, helping it stand out within a highly competitive business arena.