In the Czech Republic beer spas been around for quite a while. In Belgium – a nation known for its beer culture – the concept hadn’t found its way in yet. Until now, that is. Bath & Barley is Belgium’s very first beer spa. Location? Brussels. Design? By WeWantMore. The Belgian design studio created the complete brand experience, from the interior design down to its branding and naming. Most Czech beer spas are more beer than spa. Darkened, picturesque with a pub vibe. Green or red neon lights included. Not WeWantMore’s idea of a soothing wellness experience. So rather than playing the beer card, the studio focused on creating a sense of relaxation and intimacy, but with an undeniable link to what sets Bath & Barley apart: beer, bathing and Belgium’s infamous beer heritage.

▼项目概览，preview © WeWantMore

The façade immediately sets the tone. A curved copper installation doesn’t reveal much, yet just enough to get a glimpse of the spa entrance and shop. It’s inspired by the ancient copper kettles used to brew beer. Once inside, the arched shapes evoke a sense of intimacy and calm.