Architects:Supervoid
Area :65 m²
Year :2022
Photographs :gerdastudio Giorgio De Vecchi
Manufacturers : Celenit, Metal ServiziCelenit
Lead Architects :Benjamin Gallegos Gabilondo, Marco Provinciali, Livia Mazzochetti
City : Roma
Country : Italy
Pizzicarola is a new grocery store that opened at the beginning of 2022 in the Monteverde district of Rome. Created to respond to the changing needs related to the purchase and experience of food in the post-pandemic reality, the store intends to redefine a consolidated typology, expanding the possibilities of social and symbolic interaction between customers, space, and products.
The commercial space opens to the street through two large windows, framed within a metal grid. The metal grid panels continue inside and define the perimeter of the space, completely covering it. The metal grid becomes a wall cladding, a piece of furniture, a chandelier, giving the space its distinctive character and building the infrastructure of the modular display system that develops along the walls, completely freeing the interior space of the store.