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粉红泪滴中的城市温柔
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发布时间:2017-02-13
设计亮点
将粉色与灰色这对矛盾特质贯穿于整个空间设计,形成外灰内粉的整体空间架构,同时通过内外粉色元素和局部内凹空间的设置,营造出渴望交流与关注的氛围。
pink tears冰淇淋店位于上海市中心的复兴中路中段,与东面的新天地和西面的环贸iapm之间的行走距离大约在2公里以内。看似优质的地理位置也带来了更为严峻的问题,位于两个地铁旺站之间的小店铺要如何跟城市级别的大型人流聚集地抢夺资源?

pink tears Ice Cream Store is located at the centre of Shanghai on the Fuxing Middle Road, which is two miles away from Xintiandi and iapm. The superior location also brings the site a severe challenge: how could a small shop located between the two hustle metro stations attract customers against urban-level landmark?

▼外貌,exterior view

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“pink tears”是店主赋予这家冰淇淋店的主题词,”粉色的眼泪”,意在通过粉色系的可爱甜食治愈都市人群的心灵创伤。所以粉色和创伤这对矛盾的特质也就顺理成章地成为了设计生成的源头,贯穿在小店铺空间里的角角落落。

Assigned by the owner, pink tears also refers to the design concept of the ice cream shop. The word pink tears is intended to cure urban people’s mental trauma through the sweet pink dessert. Therefore, the conflict between the two characteristics, the pink color and the trauma, became the origin of the design and the main concept throughout the whole design within every corner of the small shop space.

▼从街道对面看向店铺,view from street
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▼从人行道看向店铺,view from sidewalk
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为了在预算不高的条件内完成这对矛盾体的诠释,设计利用了色彩作为最上级的操作手段,配以材质和空间等的二级手段。粉色是既定的主色,跟它完成矛盾配对的另外一个主色选择了灰色。粉色和灰色,一个象征着明媚可爱,一个象征着成熟疏离,两者可以组合成的配色方案浩如烟海。最终我们将都市人群的冷漠外在和柔软内在拟化到店铺后得到了外灰内粉的整体空间架构。除此之外,外部的灰会部分地延伸入内部,内部的粉也会部分地蔓延到外部,做为人群性格拟化的补充。

Within the conditions of a low budget and the aim of the interpretation of contradictions, the design uses color as the most superior means of operation, coupled with secondary means of material and space. While the pink color is settled as the main color, designers use grey as the other one to complete the contradictory match. In addition, designers constructed an overall space structure, which is outwardly grey and inwardly pink, by interpreting modern people’s indifference appearance and soft inherent into the shop. The external grey will be extended into the interior, while the internal pink will spread to the outside, as a supplement to interpretation the crowd’s character.

概念生成过程,concept generation progress
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粉红泪滴中的城市温柔-13
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