pink tears Ice Cream Store is located at the centre of Shanghai on the Fuxing Middle Road, which is two miles away from Xintiandi and iapm. The superior location also brings the site a severe challenge: how could a small shop located between the two hustle metro stations attract customers against urban-level landmark?
▼外貌,exterior view
Assigned by the owner, pink tears also refers to the design concept of the ice cream shop. The word pink tears is intended to cure urban people’s mental trauma through the sweet pink dessert. Therefore, the conflict between the two characteristics, the pink color and the trauma, became the origin of the design and the main concept throughout the whole design within every corner of the small shop space.
Within the conditions of a low budget and the aim of the interpretation of contradictions, the design uses color as the most superior means of operation, coupled with secondary means of material and space. While the pink color is settled as the main color, designers use grey as the other one to complete the contradictory match. In addition, designers constructed an overall space structure, which is outwardly grey and inwardly pink, by interpreting modern people’s indifference appearance and soft inherent into the shop. The external grey will be extended into the interior, while the internal pink will spread to the outside, as a supplement to interpretation the crowd’s character.