01. 楔子

Prologue

教育综合体的概念最早产生于 2015 年，逐渐迭代发展为集家庭成长中心、幼教培训、儿童剧场、儿童书店、素质教育培训、多功能小剧场、研学中心等多业态于一体的城市复合体。

The concept of education complex was first born in 2015 and gradually developed into an urban complex integrating family growth center, preschool education training, children’s theater, children’s bookstore, quality education training, multi-functional small theater, research and learning center and other industries.

▼项目概览，General view

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教育综合体与以教培为特色的商场的区别在于，普通商场往往受利益驱动，缺乏对教育资源的整合能力，而传统的教育培训阵地如少年宫、群艺馆、文化宫、老年大学都是针对单一群体的公益机构，缺少商业化的运营能力，导致经营的单一化，无法为全年龄段提供配套服务。

The difference between the education complex and the shopping malls characterized by education and training is that ordinary shopping malls are often driven by interests and lack the ability to integrate educational resources. However, the traditional education and training positions such as children’s palace, group art museum, culture palace and University for the elderly are all aimed at a single group of public welfare institutions and lack commercial operation ability, resulting in the simplification of operation and unable to provide supporting services for the whole age group.

▼业态分析，Function analysis

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我们的客户扬州科教集团洞察到市场的需求，结合自身特色资源，希望在扬州这座历史文化名城，以“一站式”、“全龄段”、“多业态”为特色，打造一座集区域教育、文化、艺术综合服务的全民素质教育基地。

Our client Yangzhou science and education group has insight into the needs of the market, combined with its own characteristic resources, and hopes to build a national quality education base with comprehensive services of regional education, culture and art in Yangzhou, a famous historical and cultural city, with the characteristics of “one-stop”, “full-age segment” and “multi format”.

▼场地鸟瞰，Aerial view

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02. 独特的区位

Unique location

本项目位于扬州市邗江区蒋王片区，北侧是邗江区核心商业经济中心，东临城市干道国展路，与西银沟社区公园隔路相望，南临城南快速路，位于邗江区中轴线南端，成为从快速路进入本区域的南大门，具有一定的地标性。

The project is located in JiangWang Block, Hanjiang District, Yangzhou city. To the north is the core commercial and economic center of Hanjiang District. To the East is Guozhan Road, an urban trunk road, across the road from xiyingou community park. To the south is Chengnan expressway. It is located at the south end of the central axis of Hanjiang District. It becomes the south gate from the Expressway into the region, which has a certain landmark.

▼区位分析，Location analysis

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