最美，人间烟火气。——写在最前

Beauty, everything is a miracle

——

Preface

▼中国第一个荣获 IFLA 大奖的乡村振兴项目

Status of the first rural revitalization project in China to win the IFLA Award

项目简介

Project Introduction

高槐村位于四川省德阳市旌阳区，2014 年还是一个贫困村，在第一次乡村振兴时引入咖啡产业带动经济增收，成为远近闻名的咖啡村。而后，因为产业同质化严重、业态形式单一等原因，高槐村陷入了发展困境，开始逐渐走向没落。

这是一项极具挑战性的任务，它并非常规意义上的乡村振兴项目，二次振兴意味着更大的阻力：首先，当地不再愿有较大的资金投入和精力付出；其次，村民的信任感难建立；再者，原生环境已被部分开发，遭到一定程度的破坏；最后，回归的“新农人”产生对乡村期待的落空，“留心”不定，高槐村再次面临人才流失的危机。

Gaohuai Village is located in Jingyang District, Deyang City, Sichuan Province. In 2014, it was a poor village. During the first rural revitalization, the coffee industry was introduced to promote the economic growth hence developing into a well-known “coffee village”. However, due to the serious homogeneity of the industrial business, Gaohuai Village fell into a development predicament and began to decline gradually.

This is a particularly challenging task because it is a non-typical rural revitalization project. He greater resistance and challenges would be expected in the second revitalization. First, the local investment and determination is no longer likely; secondly, it is difficult to build the trust of the villagers; thirdly, the original environment has been partially developed and damaged to a certain extent; Finally, the returning “new peasants” have failed to expect the village, and Gaohuai Village once again faced the crisis of brain drain.

▼村貌变化，Changes in the appearance of the village

设计思考 Design Pondering

乡村振兴是个宏大的命题，景观设计师的介入是以“生态”为基点，但通常思维逻辑背后反映到现实思考行为是：

如何能够持续性吸引游客？

如何能够留下回归人才？

如何能够改善村民生活、提高经济活力？

如何能守护乡土的生态资源优势？

这时，生态优势变成了一种手段，优先服务于游人，吸引外来者，着眼经济增收。

Rural revitalization is a grand proposition. The intervention of landscape architects is based on “ecology”, but the logic here should build from the actual behavior, for instance, how do the place attract tourists continuously? How can we keep the talents? How can we improve the lives of villagers and enhance economic vitality? How can we protect the ecological resource advantages of the countryside? Therefore, ecological advantages have become a means of prioritizing tourists, attracting outsiders, and focusing on increasing economic income.

▼改造后的乡村鸟瞰，aerial view of the village after renovation

然而，乡村振兴是在时间轴上线性发展的重大战略性任务，它的时间性不止体现在未来持续性的活力复苏，更在于振兴发展对象的时间优先级考量。

于此，我们接手高槐村二次振兴任务时，从乡土构成对象中的驻留时间长短出发——夯实自然生态基础，提升村民生活品质，稳定新农人扎根驻留，共鸣游人乡土归属，回归初心，以“生态——村民——新农人——游人”为序对高槐村进行振兴设计。

However, rural revitalization is a major strategic task with linear development on the time axis. Its timeliness is not only reflected in the continuous recovery of vitality in the future, but also in the consideration of the time priority of revitalization and development objects. Here, when we took over this project, we started from the length of residence time among the objects in the rural area—consolidating the natural ecological foundation, improving the quality of life of the villagers, stabilizing the roots of new farmers, and resonating with the local ownership of tourists. Returning to the original intention, the revitalization design of Gaohuai Village is carried out in the order of “Ecology – Villagers – New Farmers – Tourists”.

▼改造后的乡村，夯实自然生态，village after renovation with natural ecological foundation