玫瑰是红的，紫罗兰是蓝的。糖是甜的，正如你一样。——苏格兰农民诗人 Robert Burns

Roses are red, violets are blue, sugar is sweet and so are you. –Robert Burns

项目概况

Project Overview

项目位于杭州钱江 CBD 核心商圈超甲级写字楼顶楼，拥有绝佳的视野景观，大面积落地玻璃与钱塘江隔窗相望，在地理位置上坐拥得天独厚优势。MANLIBRIDAL 婚纱馆是集全球顶尖婚纱品牌的集合店，这次合作是曼丽深耕杭州十年的一次总结，也是品牌理念的一次升级，对其事业发展具有里程碑式的转折意义，如何打造新时代概念的婚纱空间是本案设计面临的高度挑战。

The project is located on the top floor of a super Grade A office building in the core business district of Qianjiang CBD in Hangzhou. It has an excellent view and landscape, and a large area of floor-to-ceiling glass faces the Qiantang River across the window. It has a unique geographical location. MANLIBRIDAL bridal shop is a collection store of the world’s top wedding dress brands. This cooperation is a summary of MANLI’s ten years of deep cultivation in Hangzhou, and an upgrade of the brand concept. It has a milestone turning point in its career development. How to create a new era concept The design of the wedding space in this case is highly challenging.

▼项目概览，Preview

回应品牌当代价值

Responding to Brand contemporary Values

冰雪之恋是我们这次空间叙述的切入点，我们融合了冰川、河流、雪山、湖泊的设计元素，回应品牌传达出神圣的、纯洁的、纯粹的价值理念。

The love of ice and snow is the entry point of our space narrative. We integrate the design elements of glaciers, rivers, snow-capped mountains and lakes to respond to the brand’s sacred, pure and pure value concept.

▼品牌意象

Branding image

MANLIBRIDAL 一贯坚持纯粹精致奢华并经得起时间考验的价值理念，设计团队打造了一个纯粹凝练的空间。不同于传统精品零售店布局和销售模式，本案婚纱馆的设计抹去纯展厅的理念，也摒弃了通常婚纱店采用复古或华丽的流行设计元素，用现代极简的线条美学创造了一个具有时尚氛围和仪式感的空间，素净统一的色调和强烈的秩序感，让人联想起希腊神庙。配合展出其中的婚纱，传达出永恒和纯洁的意味。

MANLIBRIDAL has always adhered to the values of pure exquisite luxury and time-tested, and the design team has created a pure and concise space. Different from the layout and sales model of traditional boutique retail stores, the design of the wedding hall in this case erases the concept of pure exhibition hall, and also abandons the retro or gorgeous popular design elements that are usually used in wedding shops. The atmosphere and ritual space, sober and unified tones and strong sense of order, are reminiscent of Greek temples. With the wedding dresses on display, it conveys the meaning of eternity and purity.

▼婚纱展示空间，Wedding dresses showcase

婚纱，承载了爱的期许与甜蜜。我们希望这个空间的气质与婚纱互相融合，呈现高雅而美好的视觉感。天下的柔情共十分，你占八分，你喊了我名字那晚的凉风秋月占一分，其余所有占一分。我们愿这个空间就是那其中一分，不会喧宾夺主但却又如此的让人印象深刻。

Wedding dresses carry the expectations and sweetness of love. We hope that the temperament of this space and the wedding dress will be integrated with each other, presenting an elegant and beautiful visual sense. There are ten points of tenderness in the world, eight points for you, one point for the cool breeze and autumn moon on the night you called my name, and one point for everything else. We hope this space is one of those points, not overwhelming but so impressive.

▼室内一瞥，Interior view