Located in Hangzhou, eastern China’s Zhejiang Province, this mega project is a 2,000m2 life aesthetics museum. It offers viewers an immersive home experience that is almost magical and surreal.
Guided by the brand concept of "invigorating furniture with art and visualizing art with furniture" and inspired by the film Arrival, the design team reorganizes and superimposes multi-angle arcs and curved surfaces to form a oval structure, and integrates it as the main element into the design of the exhibition space, breaking the barriers between household space and fashionable art, and showing spectators the aesthetics of space and ambience.
The exhibition hall adopts a wavy curtain wall facade that forms a semi-open entrance, creating a sense of mystery about the inside while echoing and connecting with the interior space.