闻名全球的混凝土设计公司IVANKA日前自豪的宣布他们推出世界上第一个混凝土时尚系列。将混凝土元素融入到时尚之中：服装，箱包，饰品都有涉及，而且非常日常，完全适合在生活中使用。自从2012年9月在巴黎时装周亮相以来，已经受到来自意大利，中国等全球买家的热烈关注。

这个创新的时尚系列为经典的女性柔美注入了阳刚元素，更符合当今现代都市女性的性格。将混凝土的机理用不同柔软度的纺织物体现，再通过各种形状和材质展现纷呈魅力。箱包的设计甚至引入整块混凝土与高品质皮革搭配，两者之间比例的变化形成各有千秋的效果。

用日常性的设计超越生活。

The world renowned design company for concrete, IVANKA proudly announces the world’s first ‘concrete’ ready-to-wear and accessories collection unveiling the result of two years development while the first experiments of joyful creation – Cement Couture conceptual handmade pieces personally made by the founders of the brand (Katalin Ivanka and Andras Ivanka) for their own portrait shoot for Vodafone lifestyle magazine – evolved to laying the professional foundation of their new division.

IVANKA ‘concrete house of fashion’ debuted at Tranoï during Paris Fashion Week in September 2012 with their very first ready-to-wear and accessories collection named Concrete Genezis. The striking pieces of wearables, bags and jewelries are progressive in design yet totally wearable and designed for everyday use. The SS13 collection has received a warm welcome and an intense interest from both the buyers (from Italy to China) and the press (the likes of W magazine).

Studio IVANKA has developed a new textile-innovation based on the aesthetic qualities of concrete: using this textile, they have created on a clothing collection that draws a line from a raw masculine look to finer classic femininity. Visualizing today’s modern urban woman and building on the dualism of her fragility and power that can be found in all women, the goal is to illustrate that delicate contrast and cross-gender phenomena through different shapes and materials, such as the contrast between hard concrete and soft textiles or classic shapes in modern context.

The clothes are complemented with a capsule collection of clutch bags where real high performance concrete meets leather: beginning with a simply geometric rectangular model – the ‘archetype’ of a block of beton – made almost entirely out of monolith concrete, the evolution of the collection explores the effects produced by alternating the ratio between concrete and leather. The Organ Jewelry collection adds a final touch: designed by IVANKA Studio the concrete pendants resemble the five vital organs.