“蛋士”店铺位于浙江金华著名的商业街-西市街里，周边小铺鳞次栉比，充斥着业态相近的餐饮店及各色醒目招牌，过度堆砌的商业元素让过客的眼睛无处安放，这也使新店铺入驻后如何获取关注成为难题。

“BUT SANWICHES” truck store is situated at the famous commercial street in Jinhua, Zhejiang province, with a neighborhood filled with fast-food stores and various eye-catching advertisements. There is no place to land eyes on account of over-stacked commercial elements. How to draw attention of customers has also become missions for newly opened stores.

▼店铺外观

store front

©周磊

对比周遭夸张的色彩运用、刻板的店铺设计，“蛋士”店铺设计反其道行之，降低了店面整体的色彩饱和度，着眼于店铺的故事性架构和功能实现。

In contrast to the exaggerated colors and stereotyped designs around, the design of the “BUT SANWICHES” went the other way, reducing the overall color saturation of the store and focuses on functions and story-telling.

▼店铺外观细部

details of the store front

©周磊