当新娱乐模式碰撞到新潮流风格打开不一样的多元世界

When the new entertainment mode collides with the new trend style, Open a different pluralistic world.

项目地址/辽宁沈阳

Locationg/LiaoningShenyang

项目面积/375

Area/375

设计总监 / 李冬尽

Design Director/ AllenLEE

设计师 /刘海颖 李明森 石浩然

Designer / Liu Haiying, Shi Haoran

’剧本杀’一词起源于西方宴会实况角色扮演‘谋杀之谜’，是玩家到实景场馆，体验推理性质的项目，But这只是对这类商业模式的书面解释。现在的玩家早已赋予它不仅仅是一个游戏的定义，而是一个集知识属性、心理博弈属性、强社交属性于一体的‘新’娱乐项目。没有固定的经营模式，亦没有固化的场景设计模式，那么如何让这种‘新’商业撞击出火花，有自己的态度表达，就是这个项目留给设计师的课题。

The word ’script kill’ originated from the Western banquet live role play "murder mystery". It is a project in which players go to live venues to experience reasoning. But this is only a written explanation of this kind of business model. Now players have given it not only the definition of a game, but a "new" entertainment project integrating knowledge attributes, psychological game attributes and strong social attributes. There is neither a fixed business model nor a fixed scene design model, so how to make this "new" business spark and express their own attitude is the subject left to the designer of this project.

设计师们就开始头脑风暴，要与这种新商业业态平行且统一的态度，这种态度又能演变出一种自己的风格，设计师想到了电影《头号玩家》、《银翼杀手》、《攻壳机动队》再到去年火爆的《赛博朋克2077》，“赛博朋克风”已经从小众文化火出圈，一百个人眼中有一百种“赛博朋克”，因为赛博朋克它更像是一种精神或态度的表达：不必畏惧主流标签，敢于展示自己的审美、表达自己的主张。这不正是我们想要的态度，随之而来的问题就是如何将这种风格体现在设计空间中，真正实现设计对商业空间的溢价。

Designers began brainstorming to have a parallel and unified attitude with this new commercial format, which can evolve into their own style. Designers thought of the films number one player, blade runner, shell attack motor team, and last year’s popular cyberpunk 2077. "Cyberpunk style" has been out of the circle from minority culture. There are 100 kinds of "cyberpunk" in the eyes of 100 people, because cyberpunk is more like an expression of spirit or attitude: don’t be afraid of mainstream labels, dare to show your aesthetics and express your opinions. This is not the attitude we want. The following problem is how to embody this style in our design space and truly realize the premium of design to commercial space.