Interior Designers:RAMOPRIMO

Area :600 m²

Year :2020

Photographs :Marcella Campa

Manufacturers :  Bisazza, CLX – ChongLongXin metal decoration project, Irisun, VondomBisazza

Lead Architect :Marcella Campa, Stefano Avesani

Collaborators : Lisa Montanari, Xinyi Zhao, Ran Huo, Giacomo Squaquara

Client : The Greatest You

City : Shenyang

Country : China

TGY is not a traditional store but a meeting place for fashion lovers, which will inspire people to talk about lifestyle, creatives to organize events and photographers to host their photo shootings. It embeds several main funtions in the same space: curated shop, flexible event area, temporary exhibition where guest designers can show their new fashion collections, a cafe’, beauty center and flower shop. The space is also meant to change throughout time offering its customers an ever-changing experience, slightly different from visit to visit.

Providing a phisical shape for this vibrant and changing program wasn’t an easy task. According to the project’s brief, design should surprise, be cozy, be fashion, be classical and be flexible at the same time, eye-catching to attract a wider audience of customers with different interests and taste.