Architects:Masquespacio
Area :150 m²
Year :2022
Photographs :Luis Beltran
City : Barcelona
Country : Spain
The project starts with the aim proposed by Mango to develop the space identity for its new Mango Teen shops in collaboration with its internal team. Previously, Mango’s team already had developed a series of pop-ups to test several parameters for its new design. Amongst them, the use of color was highlighted as one of the most relevant in their temporary stores. On the other side in the briefing, it was specified that the store needed to have a high experiential and interactive attraction.
Analyzing Mango Teen’s customers of girls and boys between 11 and 13 years old, the design searched for a connection point with their lifestyle.
Ana Hernández: “The best thing about being a teen is that you are living the whole time in a world full of dreams, a world full of things to be discovered. It’s an age where you start to dream big, without taking into mind the limits. Above in your dreams, strange things are happening that are out of the box… things that are not real.…”