Architects:Memola Estúdio, Vitor Penha

Area :630 m²

Year :2021

Photographs :Fran Parente

Manufacturers :  Otis, Aerovent, Ajalumi, Alessandra Delgado, Allarmi, Brasil Antigo, Cia. de Produtos, Espaço Luz, Galpão Teo, Gresca, Lepri Cerâmicas, Marcenaria Conceito, Masterinox, Navarro, Nilko, Suvinil, São Domingos, Tintas Solum, Tuboar Coifas Especiais, UniflexOtis

Architecture : Veronica Molina, Vitor Penha, Debora Brasil, Bianca Sinisgalli e Luisa Oliveira

Interior Design : Memola Estúdio + Vitor Penha

Landscape Design : Um Design Studio

Lighting Design : Estúdio Penha

Structure : Stec

Electrical And Hydraulic Installations : W Projetos

Kitchen : Topema

Air Conditioning : Tempo Ar

Construction : Abduch

Production : Aldi Flosi

City : São Paulo

Country : Brazil

This project transforms an old bar at Vila Madalena, in Sao Paulo, into Mãe Terra headquarters, a company in the food business. The goal was to bring together different areas – administration, innovation, and product development – but also spaces to sample the food and to experience the company’s work philosophy.

From the beginning, earth (“terra”, in Portuguese) was thought of as the project’s emblematic material, capable of expressing the values of receptivity and being connected to nature, both present in the brand’s name, Mãe Terra (“mother earth”). Conceived as an open house to all employees, consumers and even neighborhood visitors, the architecture’s materiality is composed of earth’s variants: rammed earth and fired bricks.