Architects:David Guerra, Laura Rabe

Area :1614 ft²

Year :2018

Photographs :Jomar Bragança

Lead Architects :David Guerra

Collaborators : Laura Rabe, Paola Menezes

Team : Nínive Resende, Jefferson Gurgel, Bernardo Hauck, Letícia Thibau

Coautora : Laura Rabe

City : Belo Horizonte

Country : Brazil

The fashion industry is in perpetual transformation and throughout time, it has always kept a close dialog with the tendencies and behaviors of the consumer.

The concept for Mila store’s design is to bring a home to a commercial environment. We strived to work with natural elements that would bring comfort to the space, making the customer feel welcome through the use of affective memory thus making the experience of the purchase a pleasurable one. The idea is to bring stories, values and memories that would connect with anyone, with a careful and unique décor that would reveal itself in every minute detail.