The 265m2 East London venue located within a converted railway arch is the first of its kind in the UK. The multi-sensory immersive entertainment and leisure concept hosts 14 virtual reality immersion rooms, alongside a craft beer and cocktail bar and pan-pacific inspired poké kitchen.

▼项目概览，overall of the project

Upon entering OTHERWORLD, visitors are taken on an innovative and experiential journey orchestrated by Red Deer that begins with a neon jungle. This element of playful architecture is designed to add life to the environment and provoke a sense of anticipation for guests as they approach the heart of the main space.

For the interior concept Red Deer approached the main space as if it were a gallery taking influence from artists Dan Flavin and James Turrell whom explore the altered perception of architecture through a combination of artificial and natural lighting. In the same vein Red Deer have created a space where the perception of reality is broken down using lighting, even prior to customers stepping into the virtual world.

▼位于空间中央的休息区，sitting area in the middle of the space