今天的线下商业空间对设计有着比以往更高的需求，单一功能的销售空间已无法满足新一代的消费群体。商家们期望能在线下与消费者建立更深的联结，传递品牌价值，从而建立更高的客户粘性。

Today, people have higher expectation than ever on in-store experience. For businesses, there’s more focus than ever ongoing beyond the expected product or service to deliver a customer experience that truly differentiates. It is viral for retail store design to identify a way by which the brands can establish a strong connection with consumers, deliver brand value, and build sticky customer relationships.

考虑到店铺位于历史悠久又充满活力的北京坊，SODA 将 Vivinevo 的首家店铺设计成了一座“香氛艺术馆”：以品牌的特色体验为主题，销售功能融于其中，同时为北京坊的步行街增添艺术氛围。

Considering the surrounding area, BEIJINGFUN, a historic and vibrant place, SODA imagines the VIVINEVO’s first store with the perspective of art gallery, integrates brand experience into retail space, and develops an innovative solution to meet and exceed customers’ expectations. The VIVINEVO Fragrance Art Gallery designed by SODA is becoming a popular destination in BEIJINGFUN.

▼项目入口，entrance of the project

SODA 希望能通过馆外的花墙吸引过往行人的注意，用洋溢的花香邀请行人走进犹如一瓶香水般的入口，逐步接近一滴涌动的香水，浸入一滴香水，并在最后带走一瓶属于自己的定制香水。

SODA designs a flower façade to attract people from a distance, and invites them walk into the gallery through a perfume-bottle-shape entrance where customers are immersed in floral fragrance. A surging surface of a drop of perfume is enlarged and showed up following by. Customers are soaked in perfume and leave the gallery with a customized one for their own.

▼街景，花墙吸引行人注意，street view, flower facade attracting people from a distance

媒体空间与体验式场景

Media space and experiential scene

香水是变化的，液态的；香味是无形的，气态的，是随时间而变化的。设计师希望艺术馆的空间也能是一个动态的，多层次的，可以随时间变化的香的容器。香水在容器里的状态便成为内部空间的设计来源。SODA 将“媒体空间“的设计理念和在此领域的研究成果应用在这个项目中，来实践对“气味”的表达，创造将虚拟内容与实体环境融合的多维体验环境。

Perfume is liquid, intangible, and gaseous. It is always in changing along the atmosphere though the time. The space as imagined container for perfume came into being. The dynamic and multi-level feature of fragrance was interpreted and became tangible in the interior design. SODA applied the “media space” research and practical experience in the tangible design of smell, and integrated the virtual content with the physical space.

▼平面生成，plan generation

多感官体验 Multi-sensory experience

此次设计打破了传统的商业空间设计思路，通常空间设计要是以视觉呈现为主体，而香氛艺术馆要展现的主体是嗅觉，这让设计师在研究用户体验时更关注：

如何提供嗅觉体验？

如何结合嗅觉和视觉？

如何提供嗅觉和视觉之外的其他感官体验？

This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers’ smell experience, which brought up the following questions:

How to provide an olfactory experience?

How to combine smell and vision?

How to provide sensory experiences other than smell and vision?

▼平面图，plan