项目位于以色列特拉维夫(Tel Aviv)商业中心，是Roy David Architecture事务所为高科技公司Natrual Intelligence设计的全新总部办公室。项目建筑面积高达10,000平方米，占据了新托哈大厦(new ToHa Tower)整整三个楼层空间。作为概念营销领域的全球领导者之一，Natrual Intelligence致力于通过网站数据对比，为全球领先品牌吸引高价值的客户，从而推动全球性流行产品，并提供为消费者量身定做的广告创意。

The 10,000 square meter office occupies three entire floors of the new ToHa Tower in the heart of Tel Aviv’s business centre. c was commissioned to design the offices of the high-tech company Natrual Intelligence, a global leader in intent marketing, operating comparison websites that drive high value customer acquisition for leading brands. They specialize in pushing forward global and popular products, while the advertising is tailormade for the consumer.

▼接待前台，reception hall

▼定制的网格式天花板成为空间中的焦点，The custom 3d grid ceiling becomes the focal point of the space

项目的设计灵感来自于Natrual Intelligence的品牌理念，旨在打造既流行又富有吸引力，同时还是为客户量身定做的办公空间。为了更好地达到目标，Roy David Architecture事务所将目光投向了音乐领域，尤其是与这一理念异曲同工的独立流行音乐。独立流行音乐是基于流行乐而衍生的音乐类型，旨在吸引尽可能多的人，同时它也是基于独立厂牌的音乐，因此独立流行音乐并不一味迎合大众，而是针对较小的目标群体。与接待大厅相连的是主自助餐厅，可容纳所有员工，用于举办大型聚会活动。此外，每个楼层末端还设有一个中等规模的开放时厨房空间，以供员工自由使用。

This idea, of something that is both popular and has mass appeal, but at the same time is tailormade, was the inspiration for this project. The concept led our team to look toward the world of music, specifically at the indie pop genre that holds the same inherit properties. Indie pop is based on the popular genre designed to attract as many people as possible, but since it is based in independent labels, it does not cater to the masses, rather to smaller targeted groups.  Adjacent to the main reception is the main cafeteria designed to house all employees and large events, while at the end of each floor is another medium sized kitchen.

▼可容纳所有员工的公共餐厅，public dining room for all employees