随着涩谷站周边地区正在进行的再开发，涩谷街道的风景已经发生了翻天覆地的变化。看到光鲜亮丽的新型建材包裹着的新建筑、新店铺不断出现，就会感受到我们身处的这个高速发展的社会每天都在大量生产、大量消费和大量浪费，城市街道却渐渐走向同质化。

As the area surrounding Shibuya station continues to develop over the years, the streetscape has changed drastically as if made new. The rapid appearance of new buildings and stores wrapped in brand-new shiny finishes constantly reminds us of the mass production, mass consumption, and mass disposal of our current consumer society that we cannot ignore. We regret watching the city streets become more and more homogenous as a result.

▼店铺周边环境，surrounding environment of the project

在这样的情况下，我们收到了一家男士美容美发品牌 DENIS 的店铺室内设计的委托，项目地点位于涩谷区 MIYASHITA PARK（与公园一体的商业设施）二楼。查看到未来 DENIS 要入驻的 MIYASHITA PARK 效果图时，我们发现它与其说是一个建筑，不如说是一个立体的小巷，它的外观像车站，剥去装饰性的内外装饰材料，人们可以像在公园和小巷一样，在里面放松地游玩和停留。在商业设施中，注重的是人们的放松和体验，而不是 “刺激消费者过度消费意向的闪亮盒子”，虽然店铺在室内，但是以设计涩谷街边店铺的状态进行设计不是很有趣吗？我们一边想象着一边着手设计。

Meanwhile, we received a request for interior design for a men’s hair care brand in MIYASHITA PARK, which is a commercial facility integrated with a park. Looking at the initial renderings of MIYASHITA PARK, we felt like it was like a three-dimensional alley. The architecture itself looks like a train station, with raw finishes on both the interior and exterior without any unnecessary decorations. People can move around freely in and out, or they can choose to relax and linger for a while. Imagine a commercial facility that emphasizes on people’s relaxation and experience rather than trying to create a shiny box that excessively stimulates consumers’ purchasing appetites. The shop may be indoors but shouldn’t the atmosphere be more like a corner shop on the streets of Shibuya? We began to design with this image in mind.

▼项目概览，overview

DENIS 是一个致力于为男士提供高品质的美容及生活产品的品牌。从产品的品质到包装设计的细节，创始人始终保持一颗匠人之心，DENIS 的产品也成为了很多时尚男士的不二之选。客户对该店铺的功能要求有两点：产品销售功能和美发沙龙功能。

DENIS TOKYO is a grooming and life style brand for men. The brand pays as much attention to the packaging details as it does with its product formula. DENIS TOKYO is the top choice for many men looking for stylish yet high quality products. The store we are designing this time needs to have a hair salon as well as a display space to sell their original hair products.

▼入口展示区，display area at the store front