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NIO蔚来 天津旗舰店
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发布时间:2020-10-16
设计亮点
将中国传统建筑元素融入现代汽车展厅设计,打造富有归属感的社区空间。
Raams Architecture Studio 为中国电动汽车品牌“NIO蔚来”设计的最大旗舰店现已完工,该店坐落于天津市金融中心的最高楼之内。“NIO蔚来”是一家来自中国的全球化初创公司,致力于设计和制造高端电动及自动驾驶汽车。
Located in the highest tower of Tianjin financial center, Raams Architecture Studio has designed the biggest flagship store for the automotive company NIO, the Chinese global start-up designing and developing premium electric and autonomous vehicles.
▼项目外观,appearance
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NIO蔚来 天津旗舰店-3
天津旗舰店名为“The House of Houses”(“集合屋”),展厅的设计理念源于中国传统建筑形态——四合院。在四合院中,所有的功能都围绕着一个中心元素组织。 NIO House 将10个不同的功能区域并置于一个连续空间之内:由汽车展示区、NIO 生活馆、论坛空间、休闲区、咖啡厅、图书馆、会议室,以及儿童游乐区组成。入口处,前厅将整个旗舰店分割为两个主要空间,一侧的展厅引领来访者探索蔚来汽车,另一侧的俱乐部供会员使用。
Tianjin Flagship store is called by the architects ‘ The House of Houses’, the concept design of the showroom draws inspiration from the traditional architecture in China, the Siheyuan, where all the functions are organized around a central element. NIO House is composed of 10 different programs within a continuous space, comprising car display area, NIO life store, forum area, lounge zones, coffee shop, library, meeting rooms and kids playground. At the entrance the foyer articulates the store and divides it in two main areas, the Gallery to discover the brand vehicles and the Club for NIO members.
▼功能分区,function partition
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NIO蔚来 天津旗舰店-7
区别于传统的汽车展厅设计,西班牙建筑师、Raams 的创始人German Roig 从一开始就和NIO蔚来有着紧密的合作关系,此次将NIO 的品牌哲学“归属感”融入设计——让用户把汽车视为一种生活方式而不仅仅是一件物品。与NIO 的合作同样给了Raams 工作室一个研究和分析未来城市流动性的机会,并了解作为社区一部分的交通方式。
Walking away from the traditional idea of car showroom, the Spanish architect and founder of Raams, German Roig has collaborated closely with the car company since its beginnings, incorporating in their DNA the idea of belonging where users see vehicles as a lifestyle instead of objects. Working with NIO allowed the studio to research and analyze the future of mobility in our cities and understanding transportation as part of communities.
入口,(左)展厅,(右)俱乐部,entrance,(left)gallery,(right)club
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所属图集 • 2020年度设计545张
NIO蔚来 天津旗舰店-11
▼看向展厅,view to gallery
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NIO蔚来 天津旗舰店-13
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