作为一家擅长全方位打造品牌形象的设计机构，TUX Creative近期为首尔的舞蹈学校和管理工作室设计了他们的新环境。设计的目的是重塑品牌形象和空间的使用模式，为非专业的街头舞者创造一个不同于寻常舞蹈学校的独特环境，使他们在不需要舞台的情况下也可以尽情跳舞。

TUX Creative, a 360-degree design agency specialized in branding, has recently worked on the flagship design of 1MILLION, a dance school and management studio based in Seoul. Tasked with reimagining the brand image and its spatial application, TUX ultimately reinvented the model of a “traditional” dance school for non-traditional street dancers and redefined the dance studio, for those who literally don’t need a “stage to dance”.

▼建筑外观，exterior view

实验性的设计理念

Environmental & Experiential Design Concept

TUX充满创意的全盘式设计准确地捕捉了1MILLION的品牌精神和舞蹈文化的精髓。1MILLION的口号是“不需舞台也能跳舞”，他们主张舞蹈首先是激情的体现；而在每个舞蹈动作背后，都是长时间专注且严格的训练。为了鼓励学生们在工作室的墙内墙外都能积极舞蹈，设计师将镜子、玻璃等反光元素设置在公共空间的各个角落，包括走廊、休息区和大厅等等，从而塑造出一系列非正式的舞蹈空间，让每个反光的表面都成为跳舞的动机。

▼设计概念动图，design concept gif.

TUX’s creative and holistic approach captured 1MILLION’s spirit and the essence of dance culture. With “we don’t need a stage to dance” as a motto, 1MILLION recognizes that dance is first and foremost a passion and that behind every dance clip, there are many hours of dedicated and rigorous training. To encourage students to dance both within and beyond the walls of the dance studios, mirrors, glass and other reflective finishes were used throughout the communal spaces (hallways, lounge area, lobby, etc.) to generate informal dance studios, where every reflective surface becomes an opportunity to practice.

▼大厅空间，lobby on the ground floor