In China, there is an ancient town features numerous lighting manufacturer of all kinds of size. The total output value of its lighting industry accounts for sixty percent of Chinese market, and it has more than 3600 lighting stores. It is Zhongshan, known as the “Lighting City in China”. The cooperation between CUN DESIGN and LUPARD LIGHTING also starts from here.

Disassembly · Lupard Culture

Almost every lighting enterprise has high demand and expectation on exhibition hall. Because exhibition hall plays an important role in product marketing as well as in corporate culture promotion and brand building. The design starts from understanding the brand culture of Lupard Lighting and the next step is disassembly.

After research and analysis on the current consumption habits, the designer conclude that what drives consumers’ actions in exhibition hall is often their personal interests, instead of the “plot” set by designer in space. When it comes to the lighting industry, after visiting all kinds of lighting halls in Zhongshan, the designer found that they have a common characteristic, that is, all the lighting products is placed in public exhibition hall, and the products have great effects on each other.

In traditional exhibition hall, in order to sell a lamp, some scenes are designed accordingly, such as living room, bedroom, etc. These are simulated scenes created for lighting products. However, this method has certain problems. First, the scene cannot be used for a long time; and secondly, such operation cannot meet the true purchase demands of each consumer. So, before designing a lighting hall, every designer should think about a question: “In what kind of environment should the light be displayed?”