StudioXAG与Given London和PR agency Present携手合作，在国王十字区的18Montrose内设计了一个可持续的数字化LED互动展厅，以此来庆祝Napapijri公司的首件完全由可回收材料打造而成的夹克外套——无限夹克（Infinity Jacket）的正式问世。从肖迪奇（Shoreditch）的概念店到国王十字区的互动式快闪空间，Napapijri与StudioXAG紧密合作，通过各种极具创新性的产品，在英国境内大放异彩。Napapijri品牌成立于1987年，其核心产品是户外服饰。该品牌注重开创性思维，致力于将设计与可持续发展和创新结合在一起，无限夹克便是这个理念的具体体现。Napapijri的无限夹克是同类服饰中的首件完全由可回收材料打造而成的外套。设计师收集了一系列包括塑料和渔网在内的废弃材料，在对其进行处理后，将其用于服装的生产。

In partnership with Given London and Pr agency Present, studioxag has designed, produced and installed a digital and sustainability led interactive event at 18 Montrose to celebrate the launch of Napapijri’s infinity jacket, the brand’s first 100% recyclable jacket. From a Shoreditch concept store to an interactive pop-up at King’s Cross, Napapijri are making their mark in the UK, working in collaboration with StudioXAG on each evolving consumer space. Established in 1987, Napapijri is rooted in outdoor apparel. The brand thrives at the intersection of design, sustainability and innovation. The Infinity jacket continues this narrative, embodying Napapijri’s pioneering mindset. Circular and 100% recyclable, Napapijri’s Infinity jacket is the first of its kind, manufactured from former waste including plastics and fishing nets, treated and repurposed for a second life and beyond.

▼展览空间外观，exterior view of the event space

为了庆祝这件夹克的问世，StudioXAG在一个500平方米的场地中设计了一个颇具影响力的沉浸式品牌展览空间，并邀请媒体、批发商和零售商以及各界精英参与其中。在展览中，受邀人士可以通过这件可回收的外套，抢先了解和探索无限夹克背后的可持续性创新手段。为了与夹克所传达的可持续概念保持一致，StudioXAG决定使用一系列对环境影响较小的材料，如硬纸板和纸等，来塑造活动空间。悬浮的Econyl®可再生尼龙条带构成了一个宽敞的互动式空间。该空间通过故事性的叙述，鼓励参观者用手去感受材料并发现了解无限夹克的生产过程。

StudioXAG has produced an impactful, brand-immersive event in a 500m² space where media, stockists and influencers learn, explore and take a first look at the sustainable innovation behind the new recyclable jacket. In keeping with the sustainable message, StudioXAG produced the event with low-impact materials including cardboard and paper.

▼展览空间局部，使用一系列对环境影响较小的材料来塑造活动空间，partial view of the space, producing the event with low-impact materials

▼展览空间局部，鼓励参观者用手去感受材料，partial view of the space, encouraging users to touch the material

活动空间中还设置着一个与无限夹克拥有着相同造型的腔体空间，参观者们可以将可回收的尼龙条投入其中。设计师希望通过这个装置来揭示展览和无限夹克的主题：回收材料，并通过重新构思来赋予废弃材料新的生命。

▼展览空间局部，墙上挂着一系列可再生尼龙条带，partial view of the space with suspended regenerated nylon