作为伯明翰天际线上引人注目的全新成员，Moda, The Mercian大楼的落成不仅重新定义了城市中的高层生活，更是刷新了城市记录一跃成为当地最高的住宅塔楼。项目由租赁生活先锋Moda living开发，由Glenn Howells Architects事务所设计，为业界树立了一种先进的“从建到租”社区的全新范本。大楼坐落于非常理想的城市中心位置，将无障碍设计，理想的住宅布局与完备的服务设施完美结合在一起。

A striking new addition to Birmingham’s skyline, Moda, The Mercian has completed, redefining high-rise living in the city, and becoming its tallest residential tower. Developed by rental living pioneer Moda Living and designed by Glenn Howells Architects, it represents a cutting-edge new template for build-to-rent neighbourhoods, combining accessible, aspirational homes, with generous resident amenities and services in a highly desirable central location.

▼项目远观，viewing the tower at distance

近年来，伯明翰人口的增长与经济的复苏，推动了当地金融、科技和先进制造业领域的快速发展，同时也吸引了国际投资的不断增加。在此背景下，城市急需一种与工作、娱乐和文化场所联系更加紧密的住宅形式。而本项目正好迎合了这种趋势，以高度的综合性与高密度为设计原则，为当地创造出适应环境与需求的当代住宅，为当地的社区与居民带来了福祉、价值，以及可持续的生活方式。

With the population of Birmingham growing, alongside a resurgent economy that is driving increasing amounts of international investment across finance, technology and advanced manufacturing, there is a need for more housing in the city that is better connected to places of work, recreation and culture. This new offer will cater to this influx, bringing a contemporary residential typology promoting wellbeing, community values, and sustainable living through mixed-use, high-density design principles.

▼项目概览，overview

建筑中共容纳了481套全新住宅，住宅空间宽敞、种类丰富，从一居室到三居室不等。此外，大楼中还设有居民休息室、24小时健身房、私人餐厅、电影院、游戏室，以及面积高达1400平方米的屋顶露台室外空间与一条200米跑道。露台为居民提供了俯瞰城市全景的理想场所。大楼距张伯伦广场仅5分钟的步行距离，作为城市商业新区，该广场的总体规划也是由Glenn Howells Architects事务所操刀的。项目共有42个层楼，坐落于布罗德街（Broad Street）的中心位置，堪称城市西部通往市中心的门户地标，同时也是这个快速发展社区能够持续更新的主要催化剂。

Comprising 481 new homes, from spacious one-beds to three-bed family homes, The building also incorporates a residents’ lounge, 24-hour gym, private dining room, cinema and games rooms, and a 200m running track set within 1,400 sqm of outdoor space on a rooftop terrace overlooking the city and just five minute walk from Chamberlain Square – the city’s new business address, also masterplanned by Glenn Howells Architects. At 42 storeys, and with a central location on Broad Street, – it marks the western gateway to the city centre, and is a major catalyst for the continuing regeneration of this fast developing neighbourhood.

▼由街道看建筑，

viewing the tower from the street

在18世纪晚期，布罗德街区曾是一个功能完善，且与周边地区有着良好联系的社区，直到19世纪，该市许多成功企业于此地扎根，随之而来的住宅、礼拜场所以及社会机构均如雨后春笋般涌入。如今，21世纪初，布罗德街区正在重新整合自己的遗产资源，致力于在这个城市区域的交汇处，创造出商业、休闲、居住并存的综合社区。

In the late 18th century, Broad Street was a well-established neighbourhood that enjoyed good connections with surrounding areas, before many of the city’s most successful businesses were established locally in the 19th century, along with the accompanying residential provision, places of worship, and social institutions. Now, at the start of the 21st century, Broad Street is re-establishing its heritage at the nexus of a mixed-use urban area, with business, leisure, and residential communities co-existing.

▼塔楼立面，facade of the tower