Architect：X+Living

Location：Jiaxing, China; | ;

Project Year：2019

Category：Shops

Mondodo Kids Town Jiaxing store is divided into five main play zones. According to the amusement ways of children with different ages, designers simulated and set different amusement experience zones.

The lobby area is a simulated airport. There are luggage check-in, security check and other process experiences in the airport. The airport conveyor belt is endowed with different function, including ticket sales, souvenir  shop, storage, office, rest and hand washing. The clock in different time zones is hung on the vertical moving line, the notice board is arranged on the horizontal moving line. The overlapping framework establishes dynamic scene with sense of space. With a variety of points, lines and surfaces, the vestibule adopts bold color contrast, geometric figure and lines. Whether the background wall, the rest chair or the conveyor belt facilities, the dot design plays an active role in the atmosphere, while the multi-color lines on the ground are applied on dividing space, establishing connections and visual guidance. With the rolling of the conveyor belt, the vision focus is introduced into the rear functional area along with the "checked" bags. The giant oil tank stands at the end of conveyor belt, which carries the functions of office and storage. The ticket office also uses the traffic security management to simulate the daily life scene.

The game hall adopts black, white and gold color, which collides with the advanced texture of the space. The lighting effect is integrated with the video game and the doll machine. The neon light creates lively atmosphere like dancing party.

In the Mini city, designers create a modern city by meticulously constructed containers with different position. It integrates amusement and education, which is more helpful for parents to educated children. Under different scene modules, there are rich functions, including occupation experience area, stage performance area, boxing play, audio-visual reading area. It means that the educational purposes could be met, such as parent-child interaction, logical thinking and role playing. When children need recharge their battery, they could enjoy the dressing rooms and rest areas. Oil tanks of different colors are designed into rest corners, which are scattered in urban streets. Each scene can be attached with interaction of children of different ages and parents.

Soft play area is a recreation space specialized for children aged 3-5. The design target is to develop preschool children creative ability and cognition. Designers ensure the overall unity of space color matching. Indoor facilities include climbing, crossing, drilling, slide and other projects. Design could bring children infinite imagination space and desire for exploration, for example, the bookshelf of mezzanine cake, the turret of double layer cake, and the slide like elephant tail leading to the ball pool. The usage of soft leather package not only increases temperature and in the space, but also ensures the safety of children.

The design of Mondodo Kids Town focuses on the practicability and functionality of parent-child space. In order to stimulate the real potential and thinking of the children, designers use the spiritual core of the enlightenment education, and ingeniously construct a dreamy childhood of the children. In an ideal paradise with imagination, parents are encouraged to guide and establish a close and intelligent interactive with children.

1. Paint

2. Plastic

3. Wood

4. Steel

5. Glass

6. Leather

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