Location：Guangzhou, Guangdong, China; | ;

Project Year：2019

Category：Shops;Showrooms

The traditional store in Guangzhou adopts a new design theme “Journey”. This branch is totally different from the experience shops that we have designed in the past. We are changing the classic look to a modern look while still keeping the traditional style of Chow Tai Fook. The refreshing design style helps to standardize the brand and help the brand achieve rapid expansion and all-around image renewal. In the future, Chow Tai Fook will upgrade traditional stores to this new image throughout the country.

By matching our theme “Journey”, designers decided to use the trunk as one of the key elements for the store. The trunk is often used as a travel container, and it resembles that it is a journey every time you bring on a trunk. Throughout the store, there are display drawers stacked up by luggages all around. Moreover, there are two sections in the store, one is the traditional side, which targets their regular customers. The other side will be targeting the younger audience, which we have decorated a colorful wall, and putting touchscreen vending machines to ingratiate them.

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