WGNB is a design studio based in Seoul, South Korea, founded in 2015 by three young founders: Jonghwan Baek, Jonghyeon Shin, and Dohan Kim. WGNB tries to collect, extract and transform the moments of inspiration in daily life into space design, in an attempt to demonstrate a unique aesthetic perspective.

PXG Graphite

品牌旗舰店

PXG Graphite

PXG

的第一家品牌重塑旗舰店，

WGNB

通过新的名词“

Graphite

Graphite

Graphite

PXG Graphite was PXGs first rebranding flagship store, and WGNB sought to redefine the "black" connotation it was seeking with the new term "Graphite" to highlight materiality, functionality and the spirit of the brand. "Graphite" is an isotope made up entirely of carbon, which symbolizes purity and nobility. Unlike diamond Graphite, which reflects light and shines through itself, "Graphite" shows only raw and rough expression texture.