「星卡里 CHA FOR U」是重庆本土的饮品类连锁品牌。本项目既是其首创店的回归也是全新升级的旗舰店。品牌方为此提出了“白日梦想家”的新标语。

CHA FOR U is a local beverage chain brand in Chongqing. The project is not only the return of its first store, but also a newly upgraded flagship store. Therefore, the branding party come up with a new slogan of ‘Daydreamer’

「星卡里 CHA FOR U」位于龙湖重庆时代天街的临街铺面，拥有8米高14米宽的大型展面。希望通过空间设计提升店铺体验感，以更好的品质回馈所有的新老顾客，同时立体地塑造出更具年轻活力的品牌形象。

CHA FOR U is located in the storefront of LongHu Times paradise walk, with a large exhibition area of 8 meters high and 14 meters wide. It is hoped that the customer experience can be enhanced through space design, thus a better quality will be brought to new & old customers. In the meantime, a more youthful and dynamic brand image will be created.

我们从slogan“白日梦想家”出发，结合品牌文化中一直以来传递的积极、阳光、向上的形象。这里是品牌发源之地，也是品牌文化的发散之地。梦想从此生发，创造一切可能。由此我们提出了“梦想发散地”空间设计概念：旨在赋予其更具识别度的空间印记，传递给进店顾客真实的焕新体验。

The original design concept was based on the slogan ‘Daydreamer’, soon the positive and uplifting brand image is also combined. Where the brand emanates from, where the brand is spreading. Additionally, dreams are also growing here, with creating all the possibilities. Therefore, the space design concept of ‘Dream divergent’ is proposed, which aims to give it a more recognizable space mark and deliver a real refreshing experience to customers entering the store.