红双鱼是中国传统艺术与当代文化交流融合出的新国潮产物。设计师希望通过品牌体现出“吃”这件事的通感效应。在同一时间让消费者体验有形的产品和无形的文化，从而获得具象和抽象并存的感官享受。

The Redoublefish (For exquisite design， we replace ‘Red double fish’ with ‘Redoublefish’) design is the product of a new national fashion combining Chinese traditional art with contemporary cultural exchanges. Designers hope to show the synesthesia effect of eating through the brand. Meanwhile， consumers can experience tangible products and intangible culture to enjoy the concretization and abstraction.

红双鱼的名称是以品类以及中国地域文化为考量，运用单字组合的手法为命名的。

The name of Redoublefish is based on the category and Chinese regional culture， using the word combination method for naming.

红，是中国传统喜庆色彩，代表着喜庆和祥和。双，在中国传统文化中代表着成双成对的美好寓意，同时也有交融融合之意。鱼，与品牌品类直接关联，可以通过名字来提升餐厅的品类辨识度。

Red is a traditional Chinese festive color， representing happiness and peace.Double， represents good implication of a pair in the traditional Chinese culture and the meaning of integration as well. Fish， which is directly related to the brand category， can be used to improve the classification of the restaurant through the name.