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城市的创可贴,3个与酒有关系的设计丨中国上海丨RIGI睿集设计
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发布时间:2022-03-21
设计亮点
该项目以色彩和数字为主题,创造出充满个性与特色的空间设计,用最直接的方式表达出每个店的独特性,为城市增添新的活力。
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对 RIGI 来说,我们需要通过更有逻辑和延续性的设计来承载更多属于公路商店的公共记忆乃至属于这个社群的公共行为,包括用设计承载这个社群所呈现的小众与亚的状态。
For us RIGI, it is our duty to preserve the public memory of OTRS and the common behavior of the community by creating more logical and extensional designs, which may bring an opportunity to keep the niche and sub-cultural condition of this society.
我们珍视城市的多样性和自由,我们也希望能赋予这些多样性更多的可能。在每一个 20 平方的店,在每一个 9 点之后的夜里,去提供更多未知的快乐和慰藉。
We value the diversity and freedom in this city, and what we want is to give more possibilities to these characteristics. In every store that is barely twenty square meters, in every night after nine o’clock, there could be more unexpected joy and relief in the glasses.
世界变得更有效率了,或许也更焦虑了,城市变得更繁荣了,或许也更无趣了,我们要做的就是给这个时代或者城市一个治愈创可贴。
The world may have embraced higher level of efficiency, and may also be creating more anxiety. The city may have seen waves of economic boom, and may also become less interesting. What we are going to do is trying to heal the era or city a little bit by making it a band aid.
酒,城市,荷尔蒙,我们。
这个设计和酒有关。
Alcohol, city, hormones, us. This design is about liquors.
1.ABOUT 624&公路商店
About 624&OTRS
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Let’s start with a quote from the OTRS, to make sure we are on the same page when discussing the beginning of this story.
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2018 年中旬,长乐路 624 号落地了第一家真正意义上的“公路商店”。直到三年半后的今天,每晚 11 点后,你无法在 624 买到酒,因为考虑附近的邻里关系它会准时关门。但是你也很难驱散坐在门口开着 after party 的人群。
From the middle of 2018, there has been a real, physical On The Road Store located at 624 Changle Road. till today, the day it closes, you would not be able to buy a drink after eleven every night, because it would have been closed on time, considering on the chance of annoying the neighbors. But you would never miss the crowd in the front of it as they were at their after party.
海明威的迷惘一代在巴黎的酒吧和咖啡馆里闲坐。这些移居国外的艺术家们在第一次世界大战仍在冒烟的废墟上敬酒,并通过在大街上饥肠辘辘地流浪,发现了一种具有艺术潜力的文化。
我们这一代人也被新技术拉平了,但我们对信息和形象太过满足,无法孕育创造性突破。
很荣幸这里是一个自由的渡口,事实上,在 changle624&公路商店,人们聚集在这里是因为他们可以在这里感受到快乐而不是紧张。
‘The Lost Generation, according to Hemingway, were doing nothing in the pubs and coffee shops in Paris. These immigrant artists were making toasts in the burning ruins of the WWI, spending most their lives starving in the streets, and eventually discovered a potential artistic culture. We the generation are flatted by booming technologies, but we are too easily satisfied with information and avatars, which makes creative breakthrough a rare incident. It is our honor that OTRS has created a ferry of freedom. In fact, in change624&OTRS, people gathered here because of perceivable joy rather than tension.’
今年的此刻,怀抱着复杂的心情,我们要和公路商店 624 说一声再见了。
At this year, this moment, with mixed feelings, we are saying good bye to 624&OTRS.
这里有慷慨为每个人按下快门,动不动就散烟的老黄,
Once there was Huang, who was generous enough to press his shutter and bring cigarette for everyone in need.
还有每晚都去襄阳公园舞剑,安慰过无数个失恋的小年轻,每晚将路人喝完的每个酒瓶都收回店里的英姐,也有公路商店的同事阿金在无数个夜晚的“布道”,就算是上帝也会来这里喝一杯。
There was Aunt Ying, who played sword in the Xiangyang Park every night, brought comfort to countless heartbroken kids, and recycled every empty bottle to the store. And Jin, a guy who worked here, gave preaching to every visitor, as if God was also a customer at some time.
他们是 624 本身,也是公路商店永远的朋友。”
They are 624 itself, and friends of OTRS forever.
对 RIGI 来说,每一个项目都是社会某一面的需求呈现。
For us RIGI, every project represents a specific need of the society.
那个存在于长乐路 624 号的公路商店,或者你去过,或者你不曾知道,但它曾经存在过,甚至是一种现象,不论如何,我们需要一个新的开始。
That pub at 624 Changle Road, may have been visited by you, or out of your knowledge till now, did exist for real at some moment, and even was some sort of phenomenon. No matter what, we need a fresh start.
5 条路,5 家店,5 条马路,我们开始了这个设计。
Five locations, five stores, five streets, here is where we begin the design.
2.城市的创可贴
City Band Aid
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