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CycleCycle 面包品牌办公空间丨中国杭州丨谜舍设计工作室
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发布时间:2023-01-29
设计亮点
巧妙融合功能与美学,营造富有仪式感的古典空间氛围。
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经过 6 年的发展,CycleCycle 已经成为非常有影响力的面包品牌。一个新的办公空间是品牌升级战略中非常重要的一环,新空间选址在杭州的艺术商业地标天目里。
After six years of development, CycleCycle has become a very influential bread brand. A new office space is a very important part of the brand upgrading strategy. The new space is located in OōEli, a landmark of art and commerce in Hangzhou.
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现代社会的工作方式越来越多元化,可以在家办公,可以在咖啡厅办公,自由的办公方式有效的激发了很多人的工作创意。那现代的办公空间应该是一个怎样的空间呢?对于企业和品牌来说,新的空间又意味着什么?这些问题是设计出具体形态前需要思考的设计课题。
In modern society, the way of working is more and more diversified. You can work at home or in a coffee shop. The free way of working effectively inspires many people’s work creativity. So what should a modern office space be like? What does the new space mean for company and brand? These questions are design issues that need to be considered before designing the form.
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6 年的时间,CycleCycle 的品牌内容在不断丰富,从面包零售品牌升级为以面包为核心的生活方式品牌。延展出了例如面包手作体验课、生活料理美学体验课等多元的活动,旨在通过面包传播生活之美,也因此产生了热爱 CycleCycle 品牌的一大群客户和友人。
In the past six years, CycleCycle has continuously enriched its brand content, upgrading from a bread retail brand to a bread-based lifestyle brand. It has extended various activities such as breadmaking experience class and lifestyle aesthetics experience class, aiming to spread the beauty of life through bread, which has created a large group of customers and friends who love CycleCycle brand.
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