之物WU服装品牌中WU意取“wu”，现代汉语的四个声调：屋 无 五 物，寓意是探索反思万物本源，渗透到生活方式的四个维度，去打造多元化的品质生活。恰好这与我们的设计思维相吻合。

The store name WU comes from the four tones of Mandarin， which are 屋(wū， means house) ， 无 (wú， means nothingness)， 五 (wǔ， means five) and 物(wù， means object). It implies the idea of exploring and rethinking the origin of all things on earth， penetrating into the four dimensions of lifestyle， so as to create a diversified high-quality life. This exactly coincides with the design thinking.

未来·屋Future · wū is habitat

项目地点在北京三里屯通盈中心，位于L1层临街的位置。我们认为“WU”品牌2.0空间，应该有容纳它特殊的地方，从呈现形式出发，到故事情节发展，再到普及的元素，历经的时间等，各个部分组装在一起，才能爆发属于“WU”的势能。

With street frontage， the project is located in the 1st floor， Topwin Center， Sanlitun， Beijing， China. It aims to be a space to contain the special features of brand WU， ranging from form， storyline， elements and time； all of which are put together to show the great power of WU.

想要打动当下的消费群体，依靠填鸭式的设计往往收效甚微，我们认为，商业模块中的营销和创意都应该是有体验的。围绕着自然，极简的方式，糅杂着“Yuppie雅痞”的情调和“Dandy时髦绅士”的精致，设计将男士的着装礼仪融入进空间与穿搭。

Nowadays， it is always ineffective to impress consumers through cramming design. In the designer‘s opinion， marketing and creativity in business should be experienced. In a natural and minimalist way， Yuppie culture and Dandy style are mixed here， and men’s dressing etiquette is blending into space design.