Sid Lee Architecture is proud to unveil its revitalization project of a Bloor Street hotel for the opening of W Worldwide’s latest property in Toronto’s Yorkville neighborhood.

Based on themes derived from the city’s current and historical heritage, the fresh look of W Toronto reflects the banner’s desire to assert itself as a showcase for local culture.

Rethought as a multitude of mises en scène, the new spaces echo the diversity of the urban center, and through a fluid design experience, the W Toronto facilitates an encounter with the city within its own walls.

Connected to the street On the ground floor, the facade opens onto the street and allows for a direct connection with PUBLIC SCHOOL: the hotel’s café by day, and cocktail bar by night. The action is set around a casual circular bar adorned by notched black marble panels that fit the context of the designer stores of Bloor Street, while remaining approachable and inviting, and chic yet accessible.

The redesign of the entrance invites the street inside through the integration of a series of colourful art interventions inspired by Toronto’s own street art culture. The murals, signed by local artist Alan Ganev, take visitors back to the famous “Graffiti Alley”, a street art circuit stretching over a kilometer in the Fashion District.

The Living Room Located on the second floor, the reception area, also referred to as The Living Room (a W brand signature space), is housed in a glass cube. It is an urban oasis that allows you to feel detached from the rest of the city, while being surrounded by local references. Its contrasting accents offer a comfort that is amplified with the arrival of snow in winter. Inside The Living Room, suspended grids, velvet curtains, and lighting that resembles movie projectors give the impression of being backstage. The palette and textures, reminiscent of a theater, paired with prop like furniture and art pieces, emphasize this feeling of scenography and complete the dynamic atmosphere of this liminal space in constant shift. This is a tribute to Toronto’s thriving theater and film scene.

Guestrooms Located around the gardens that surround The Living Room’s glass cube, the guestrooms at the W Toronto are surprising due to their unique layout. The space is composed of two distinct areas: one private and the other rather social. In a departure from the usual hotel room configuration, the bed is placed in front of the window and adorned with warm drapery, pendant lighting, and a deep blue frame that extends across the floor and walls. These elements stand like a movie set at the back of the room, but the perspective completely changes as you shift your gaze towards the door and glance over elements that usually belong behind the scenes, like a dressing room style vanity mirror and a clothing rack. The result is an inviting and friendly area that is conducive to warm gatherings that punctuate outings in the city.

SKYLIGHT Rooftop Bar and Restaurant Accessible by an elevator located on the street, the rooftop bar & restaurant is inspired by the city’s multicultural quality, but also by the hippie culture specific to Toronto’s Yorkville neighborhood. “Mashrabiya” type perforated screens, hanging plants, colourful ceramics, and warm tones create a decor worthy of the tales in The Arabian Nights. A relaxed atmosphere that harmoniously juxtaposes the warmth of the desert with the comfort of the Riad is a great place to linger.

Suites Spacious and elegant, the Extreme WOW suites take the theatrical themes that inhabit the hotel to the extreme. Rows of light bulbs adorn the ceiling as an ode to the shining theater marquees of Toronto. With a hot tub that can also be used as an ice bucket and be punctuated with luxurious details and retro-futuristic accents, the suites offer spacious living areas designed to entertain the most exclusive and glamorous of parties.

Design: Sid Lee Architecture Contractor: Bird Construction Photography: Brandon Barré

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