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墨尔本 M80 Trail 道路标识系统设计丨澳大利亚墨尔本丨ASPECT Studios 和 Studio Binocular
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发布时间:2023-03-28
设计亮点
该设计创建了一个具有统一色彩和特征形式的标识家族,以及具有品牌特色的家具和遮阳篷,提供了清晰且易于辨识的道路导航系统。
道路标识系统
The M80 Trail is a significant connective path network proposed to complement the $2.25 billion Ring Road Upgrade.
ASPECT Studios and Studio Binocular have delivered an identity and wayfinding strategy to be rolled-out across the entire network. Covering 38km, the trail traverses major roads, rail and waterways. The necessity for a clear and legible system of navigation was paramount to meet the challenges of an, at times, disjointed and circuitous route.
The identity laid the foundation for the creation of a signage family, furniture and shelters that are iconically ‘branded’. At the heart of the system is the use of a common colour and characteristic form to clearly sign and signify the route for users.
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