BA是一家新法式面包为产品核心的连锁烘焙品牌。

BA is a chain bakery brand with new French bread as its core product

▼项目概览，overview

本次项目位于重庆龙湖时代E馆，也是BA在山城的首家旗舰店。品牌选址重庆市中心商业街区，希望向更多新顾客提供美味的产品与高品质的消费体验。我们从BA的品牌发展史出发：将BA与法式面包的相遇、融合、发展三个阶段，对应地标相连接。从法国到昆明再到重庆的轨迹，成为本次设计的线索。提出“山山而川 · 浪漫而来”的设计概念：以连绵的山川连接时空，以浪漫主义态度发酵品牌特质。

This project is located in the E pavilion of Chongqing Longfor Paradise Walk, which is also the first flagship store of BA in the mountain city. The brand is located in the downtown commercial district of Chongqing, hoping to pro-vide more new customers with delicious products and high-quality consumption experi-ence. Starting from the brand history of BA in short: Encountering in France, Integrating in Kunming, and Developing in Chongqing. In this case, the track from France to Kun-ming and then to Chongqing becomes the clue of this design. Therefore, the design concept is proposed as “Never Ending romances”, which is an abstraction that romance is coming from thousands of miles away, through time and space.

▼店面，storefront

▼商店内部，store interior

布局：空间整体为环形动线布局，满足本店每日高出货量。并为顾客提供完整的产品选择可能性，让面包与顾客的距离更近。

Layout: the whole space is circular moving line layout, to meet the high daily shipments of our store. In the meantime, it also provides customers with a full range of product options, bringing the bread closer to the customer.

▼环形动线布局，circular moving line layout