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广州 MASONPRINCE 零售空间,穿越时空的时尚体验
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发布时间:2023-04-17
设计亮点
该设计巧妙运用时空错乱的概念,将过去、现在和未来的元素融合在一起,打造出独特的购物环境,为顾客带来超越日常的体验。
在无现世感的边缘,时间和空间错乱交织、无序共融、虚实衍生。
MP时间,是过去,是现在,也是未来。
“现在”裹挟着混沌虚无,凝固于时空交织的超维时间点,跨越过去,跃迁未来。
引领来者超出日常经验,在似是而非中走入“超现在STUDIO”。
TOMO東木筑造与MASONPRINCE共同诠释新体验,打造全新场域。
Beyond the boundary of present,
time and space intertwine, order and disorder fuse, the real and virtual integrate.
MP’s time is about the past, present and future.
“The present” is a hyper-dimensional time point that transcends the past and leaps towards the future.
Guide the visitors to transcend daily experience, and to unconsciously walk in the “MP Studio beyond the present”.
TOMO Design worked with MASONPRINCE to bring a new experience and create a new spatial realm.
PART ONE
无阶时尚的MP
多维度的时空体验,品牌地标发声
MP: Classless fashion brand
Multi-dimensional time-space experience
A landmark that amplifies the brand voice
颠覆认知,打破限制。
逆向于主流的时装业态,跳脱于标签化的自由宣告。
秉承“无阶时尚集体”观念,将时装自由归还青年群体。
Subvert conventional perception, and break the limits.
Break away from the mainstream of the fashion industry, and hold on to a free attitude of rejecting labeling.
With the concept of “classless fashion community”, MASONPRINCE returns the freedom of dressing to young people.
▼外观概览,exterior view of the project
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广州 MASONPRINCE 零售空间,穿越时空的时尚体验-24
没有特定或定型的语言,吸引不同阶层不同年纪不同性别的人群,用潮流的方式探索审美、反思社会现状,关注生活方式,提供服装对人的情绪价值。这是MASONPRINCE团队,讲述的故事。MP的品牌理念与敏锐捕捉的前瞻性设计,不但吸引了一众年轻时尚人群的拥趸,也有诸多明星青睐,成为顶流艺人私服首选。
Without being limited to a certain or fixed language, the clothing designed by MASONPRINCE entices customer groups from different classes, ages and genders. The brand explores aesthetics through fashion, reflects on the social status quo, pays attention to lifestyles, and works to create emotional value for people through clothing. This is the story that MASONPRINCE team tells. MASONPRINCE, with its brand values and visionary, trendy designs, not only wins over many young people, but also attracts some of the most popular celebrities who choose to wear its clothing in their daily life.
▼项目由老洋房改造而成,the project is renovated from an old Western-style house
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广州 MASONPRINCE 零售空间,穿越时空的时尚体验-28
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广州 MASONPRINCE 零售空间,穿越时空的时尚体验-29
在上海时装周‘THE URBAN AFTER PARTY’秀场系列展开线下曝光体验式快闪之后,这个起步于线上,高速发展的年轻国潮品牌,急需为品牌受众群体设立一个新社交媒介与发声地标。在新青年潮人聚集地广州东山口,一座建筑立面上设有“1931”年份标识的独栋老洋房,如同不可扭转的时空牵引力,与MP品牌的复古因子发生奇妙的宇宙效应,成为了MP首店的舞台。
After its offline debut at a pop-up show during Shanghai Fashion Week to present its “The Urban After Party” runway series, the fast-growing young Chinese fashion brand, which had gained its momentum from online social media, urgently needed a new space for its target audience to socialize and amply the voice. At the Dongshankou area in Guangzhou, a rendezvous for stylish young people, an old Western-style house marked with the year “1931” magically resonated with the vintage DNA of MASONPRINCE as if under the influence of an irreversible universal power, and thus became the location of the brand’s first brick-and-mortar store.
▼沿街立面,facade long the street
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广州 MASONPRINCE 零售空间,穿越时空的时尚体验-33
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