Gensler大中华区零售商业专业负责人、上海工作室总监张景翔先生表示：“未来零售行业将主要聚焦体验营造和社交空间设计。而这其中的关键在于创造一个秉持‘数字为先’理念的多感官生态系统，让消费者能够切身感受到现实世界与数字世界之间源源不断的信息流。在Gensler，我们看到了基于环境心理学的设计趋势，这无疑将会改变未来的零售体验。”

“The future of retail is about delivering experiences and designing spaces for social connections,” said Richard Chang, Retail Practice Area Leader and Studio Director at Gensler Shanghai. “The key is creating space as a multi-sensory ecosystems with a digital first mindset, which allows consumers to experience a continuous flow of information between the physical and digital worlds. At Gensler, we are seeing a design trend for environmental psychology, which will undoubtedly transform retail experience in the next chapter”

位于三里屯太古里的集度ROBOVERSE三里屯体验中心已正式揭幕，作为聚焦智能汽车3.0时代的下一代品牌体验中心，其致力于实现非凡的现实愿景：焕发数字智能活力，将人、艺术与科技融为一体。集度ROBOVERSE三里屯体验中心由集度和Gensler合力打造，开启了将现实世界与数字世界完美融合的品牌塑造之旅。该中心是集产品体验、用户数字体验、品牌展示、汽车机器人主题艺术装置等多种服务和功能为一体的体验空间。

Jidu unveiled the ROBOVERSE Sanlitun Experience Center at Taikoo Li Sanlitun, a next generation brand experience center for the intelligent car 3.0 era that is focused on realizing an extraordinary vision of reality where digital intelligence comes alive to unite people, art, and technology. A collaborative work between Jidu and Gensler, the Jidu ROBOVERSE Sanlitun Experience Center is a hybrid physical-digital brand building experience. It is an experiential space that aggregates product experience, digital experience, brand display, a Robo-Car art space and other functions.

▼项目外观，exterior view of the project

在深度融合集度价值观的基础上，ROBOVERSE体验中心将品牌、汽车机器人与数字体验相结合，打造出了一个想象中的全新空间，该空间既是汽车机器人产品理念的延伸，也是连接现实世界与数字世界的“第四类空间。它彰显了集度品牌致力于打造全新人机交互体验的承诺。这个坐落在三里屯的集度体验中心具有颠覆性意义，其主要聚焦点发生了改变，旨在吸引人们进入集度ROBOVERSE的世界。超未来主义的室内设计、迷人的灯光氛围、由极小的金属立面构成的动画以及一台揭示其跃动灵魂的设备，无一不吸引着街道上来往的行人进入其中一探究竟。

Immersed in the values of Jidu, this space unites the brand, the Robo-Car, and the digital experience, creating an imagined new world that is an extension of the Robo-Car – reaching into the fourth space between the digital and physical world. It represents the brand’s commitment to explore the boundary of human-computer interaction. The experience center creates a disruptive presence in Sanlitun, changing the gravity of the urban center, inviting visitors into the ROBOVERSE of Jidu. From the street level, the view is captured by an ultra-futuristic interior, entrancing lights and animations framed by a minimal metallic facade, a machine revealing its pulsating soul.

▼店铺入口，entrance of the store

▼外立面夜景，night view of the facade

▼入口展示区，display area at the entrance